Taurine vitamin drink launched by Wahaha Group, a well-known sports drink brand, in March 2012, is a healthy and refreshing drink with the effect of relieving physical fatigue and enhancing immunity

"Qili" is a taurine vitamin drink officially launched by Wahaha in March 2012 after three years of brewing, and the product has passed the health food certification at the same time, and is labeled as "enhancing immunity" in addition to "relieving physical fatigue". Once launched, "Qili" successfully captured the attention of distributors and consumers, reaching sales of 20 million cans in just over two months, marking the approval of the market for Wahaha's strategy of moving from traditional beverages to functional beverages.

"Qili" is a healthy and refreshing drink, and its target market is positioned at white-collar workers, students and other groups who are prone to fatigue and immunocompromised. Wahaha has dominated the beverage world for a long time, and this time it has taken the health drink "Qili" as the first weapon in 2012, opening up a "blue ocean" for itself in the beverage, which not only has a direct impact on the direct competition brand Red Bull, Li Health Care and other functional drinks, but also for Master Kong and Uni-President who are still holding their positions in the ordinary beverage circle.

Each 100ml of Qili contains 200ml of taurine, 20mg of L-carnitine, 300mg of D-glucosamine hydrochloride, and seven major nutritional groups such as inositol and B vitamins.

Hangzhou Wahaha Group Co., LtdFounded in 1987, formerly known as the distribution department of school-run enterprises in Shangcheng District, Hangzhou, the company started from 3 people and 140,000 yuan of loans, and has now developed into China's largest and most profitable beverage company. At present, it has 58 bases and more than 150 branches in 29 provinces and cities across the country, with total assets of 30 billion yuan and 30,000 employees. Over the past 24 years, the company has created first-class quality with first-class technology, first-class equipment and first-class service, and has invested more than 10 billion yuan to introduce 400 world-class automated production lines from the United States, France, Germany, Japan, Italy and other countries, mainly producing more than 100 varieties of products in 8 categories, such as milk drinks, drinking water, carbonated drinks, fruit juice drinks, tea drinks, health foods, canned foods, and snack foods.