Fujian Dali Food Group Co., Ltd., Lehu, amino acid vitamin functional drink, effective fight against sports fatigue beverage brand, the largest wholly-owned national brand food production enterprise in China
In 2013, the Group launched the health functional drink - Lehu.
"Drink Lehu, refresh and fight fatigue, and stimulate positive energy!" The brand name of "Lehu" is simple and easy to remember, loud and powerful, and it conveys a positive energy all the time, so that young people who like to try new things can find strong resonance, so that passion and vitality are always with them, inspiring young consumers to be brave and brave themselves, and face the future positively with the spirit of courage to challenge. After its listing, Lehu quickly became an emerging force in the functional drink market!
"Music" is optimistic and accessible, and it is the power to move forward bravely, representing the vigorous vitality and positive spiritual outlook of young people. "Tiger" is the king of beasts, symbolizing majesty and toughness, proud of the crowd, and dominating the world. Lehu is not only a functional drink, but also represents a kind of strength and faith, always full of passion and vitality, not afraid of any strong enemy, with the spirit of a king and the demeanor of others.
As a key project of High Fashion Group, Lehu has been unprecedentedly fierce in its promotion. Lehu produces and launches at the same time in production bases all over the country, so as to display products on the terminal shelves in a short time. The group is equipped with a high-quality marketing team for Lehu, giving full play to the mature market experience and strong channel advantages established by the group for many years of operation, and it has become a "face-to-face" trend at the beginning of the listing. In terms of terminal sales, Lehu will strive to be eye-catching in many aspects such as product display, brand vivid construction, and product experience, so as to attract consumers' attention and complete the purchase.
Combined with sports events, linkage sports marketing. The strong cooperation between Lehu and CBA has injected sports genes into the Lehu brand, on the one hand, many basketball stars of CBA have helped build momentum for Lehu; On the other hand, as a highly popular game among young people, basketball has received great attention from young people, and is highly consistent with the target consumer group, accurate and efficient. In the future, the brand will carry out more forms of cooperation with the CBA, and carry out a series of online and offline promotional activities around basketball. Create a healthy, positive and energetic brand image of Lehu.
