Shandong is a large-scale low-temperature milk manufacturer, an agricultural industrialization enterprise integrating forage planting/feed processing/dairy farming/production and processing/dairy R&D/logistics and distribution
Shandong Deyi Dairy Co., Ltd. is a key leading enterprise in agricultural industrialization, the company has been focusing on the field of low-temperature fresh milk for more than 40 years, and is known as an expert in China's fresh dairy products. The company is located in Zibo City, Shandong Province, the industrial chain covers dairy farming, low-temperature dairy processing, the whole cold chain distribution and other fields, is the largest low-temperature milk manufacturer in Shandong Province, and is also the vice chairman unit of China Dairy Industry Association, IDF International Dairy Federation member unit. The company has subdivided marketing channels such as communities, supermarkets, chains, and e-commerce, which intensively cover 17 cities in Shandong and radiate surrounding provinces. The brand awareness and market share have always ranked first in Shandong, and ranked among the top low-temperature milk enterprises in the country.
In 2009, Deyi Milk was selected as the only designated special milk for the 11th National Games of the People's Republic of China, in 2010, the company was selected as a partner of the 22nd Shandong Provincial Games, and in 2012, Deyi Milk was selected as the "2012 International Gymnastics Federation Gymnastics World Cup Exclusive Designated Special Milk". From 2010 to 2017, Deyi Milk has successfully served the "Two Sessions" of Shandong Province for eight consecutive years. In 2014, Deyi Milk served the Provincial Games again as the designated special milk for the 23rd Shandong Provincial Games, and in 2016, it won the first place in national liquid milk consumer satisfaction, which is the seventh time that Deyi Dairy has won this honor.
1. Build an ecological milk source base, control its own milk source, and ensure a fresh and safe milk supply
50,000 ecological pasture breeding bases are planned to be built upstream to achieve independent control of milk sources and ensure the quality and safety of upstream raw milk. Deyi Dairy Ranch is built in accordance with the concept of ecological circular economy, and the cow manure is refilled after disinfection through dry and wet separation and fermentation technology, and the remaining cow manure is used as organic fertilizer for forage planting, and the planted silage is then used for the feeding of dairy cows, and the reciprocating cycle. At the same time, the Deyi Ranch is also built in accordance with the EU organic standards, and meets the requirements of the EU organic standards in the pasture site selection, feed and forage planting, and cattle shed construction.
2. Optimize the world's top suppliers and use high-quality raw materials to ensure product quality
Deyi has established partnerships with the world's first-class raw material suppliers: Chr. Hansen of Denmark, Ara of Denmark, Royal DSM of the Netherlands, Fonterra of New Zealand, etc., to introduce high-quality raw materials from around the world to ensure the high quality of Deyi products. At the same time, through cooperation with international suppliers, the introduction of international leading technology to serve the improvement of the technology of beneficial products, such as in the research of its own strains, it has carried out research on the large-scale production of its own strains with DSM; In terms of product texture research, we cooperated with Cargill to carry out product texture research; At the same time, Deyi has cooperated with a series of international companies such as GEA, Tetra Pak, Weilv Packaging, Haier, etc., to comprehensively enhance Deyi's comprehensive strength in equipment technology, product packaging, cold chain control and other links.
3. Internationalization of production equipment and high standards of quality management
Deyi Dairy has processing equipment such as Weilv ESL aseptic roof filling machine and Siguo plastic bottle filling machine, which realizes segmented isolation from product sterilization, filling, storage, packing and other links, and the air cleanliness of the filling environment reaches the standard of 100,000 levels, which ensures the hygienic operation requirements of each link to the greatest extent. The competition of the future industry is the product, the core of the product is technology, only the leading technology is the real leading, so we benefit from the establishment of a provincial enterprise technology center with the French Agricultural College and the University of Paloma in Italy, and the world's leading food industry in the Netherlands Food Valley, Wageningen University, Denmark Copenhagen University, Germany Technical University of Munich and other expert colleges and universities to establish exchanges and cooperative relations, and promote high-quality milk projects with China's dairy innovation team.
Fourth, the whole cold chain can be traced, and the freshness is carefully cared for
2°C-6°C is the gold storage temperature, in order to strictly care for this standard, through years of accumulation and dedication, Deyi has created a perfect "Deyi cold chain logistics control system", with world-class cold chain logistics, care for every drop of our milk. Deyi realizes its own control of the cold chain in terms of raw milk transportation, finished product transportation, and finished product sales; The company has more than 100 2°C-6°C low-temperature refrigerated trucks, all refrigerated trucks are equipped with GPS monitoring system, and the product temperature, vehicle speed, driving route and other detection of logistics vehicles in the transportation process are detected through electronic information technology, and the refrigeration temperature is automatically regulated to avoid human operation during transportation and ensure that the products meet the temperature requirements throughout the transportation process. Deyi Dairy signed a strategic cooperation agreement with Haier and others to implement low-temperature dairy freezers in the market to achieve constant temperature refrigeration of products at 2-6 °C, and has built 17 low-temperature cold storages in 17 cities in Shandong Province for the preservation and sorting of products in other places; Benefit from the whole cold chain control system, take care of freshness.
Fifth, the international testing level to ensure quality and safety
Advanced testing equipment helps to improve quality. The company has successively introduced special instruments for dairy testing from the United States, Denmark and Germany, including FT120/FT1 milk composition analyzer, FC50 bacterial number analyzer and other advanced equipment. At present, the laboratory has a total of 62 sets of international advanced testing equipment, including 131 testing items, covering all national laws and regulations covered by the inspection items of pasteurized milk products from the source to the factory, in 2016 with the Chinese Academy of Metrology for technical cooperation, the establishment of CNAS laboratory management system, in terms of measurement management/experimental results uncertainty assessment report preparation ability to meet the requirements of CNAS management system, the laboratory is expected to pass CNAS certification by the end of the year, The inspection capacity and laboratory management are in line with international standards.
Sixth, the product is in line with the international competition towards global competition
Han Changfu, Minister of Agriculture, previously said at the China Dairy D20 Summit, "After eight years of hard work, China's dairy industry has achieved leapfrog development. At present, the level of quality and safety is in the best period in history. We are confident that in 5 to 10 years, we will strive to reach the international advanced level of dairy quality by 2020, and enter the ranks of the world's dairy power as a whole by 2025, so as to achieve the goal of revitalization and development of the dairy industry."
At present, the number of bacteria in the raw milk is 100%, < 10,000 cfu/ml, and the somatic cell < is 300,000 cfu/ml, and the quality exceeds the EU standard. For example, Deyi's high-end pasteurized fresh milk is now superior to the world's high-quality pasteurized milk.
Seven and eight major sales channels are densely gridded, and milk delivery services are zero-distance
Deyi Dairy has built eight major channels, including supermarkets, communities, chain stores, hotels and retail, covering more than 580 large-scale supermarkets, more than 140 three-star hotels, thousands of retail outlets, more than 1,000 convenience store chain stores, 150 delivery stations, more than 5,000 community service stores, and a milk delivery service team of more than 2,000 people. Every day, there are professional milkmen who deliver the freshest products to customers' homes to ensure that the products are fresh to the home service 24 hours a day from the factory to the table, realizing the zero distance between the service and consumers.
With the development trend of "innovation, vitality, linkage and inclusiveness" of the world economy, the pace of "bringing in" and "going out" of Chinese dairy enterprises is gradually accelerating.
