Bright Dairy Co., Ltd., founded in 1949, is a leader in high-end dairy products, a famous trademark in Shanghai, a large-scale enterprise mainly engaged in the development/production/sales of milk/dairy products/nutritional and health food, with a high market share of fresh milk/yogurt
Bright Dairy Co., Ltd. is a joint-stock listed company with diversified property rights composed of state-owned, foreign-funded and private capital, engaged in the development, production and sales of milk and dairy products, dairy cow and bull breeding, logistics and distribution, and the development, production and sales of nutritional and health foods. The company has a dairy R&D center, processing equipment and processing technology, and has formed a series of products such as sterilized milk, fresh milk, yogurt, ultra-high temperature sterilized milk, milk powder, butter cheese, fruit juice drinks, etc., and is currently one of the largest dairy production and sales enterprises in China.
Bright Dairy's business originated in 1911, and after more than 100 years of continuous development, it has gradually established the development, production and sales of various dairy products as its main business, and is a leading leader in high-end dairy products in China. The company has a world-class dairy research institute, dairy processing equipment and advanced dairy processing technology, the main products include fresh milk, fresh yogurt, lactic acid bacteria drinks, room temperature milk, room temperature yogurt, milk powder, cheese, butter and other categories.
In 2000, Shanghai Bright Dairy Co., Ltd. completed the shareholding restructuring and was successfully listed on the A-share market of the Shanghai Stock Exchange (code 600597 in 2002. In 2003, it was renamed Bright Dairy Co., Ltd. In 2013, Bright Dairy's market share in East China was 21%; Among them, the Shanghai region reached 41%, ranking first in the country. Fresh milk, ranking first in the market, accounting for 45% of the national fresh milk market share and 79% of the market share in East China; Fresh yogurt has a market share of 22% in the national market and 54% in East China. Room temperature milk has a market share of 2.7% in China, 9.8% in East China and 51% in Shanghai.
In the past five years, the company's sales have maintained a steady growth rate. In 2015, it reached a sales performance of 19.4 billion yuan, laying a solid foundation for the company's future sales strategic planning.
