Youya Xibaili Trading (Shanghai) Co., Ltd., ACES Royalty, one of the top ten brands of cereals, a leading brand in the preparation food industry, focusing on the research, production and sales of candy, biscuits, cereals, coffee, beverages and other snack foods
URC China, a branch of URC Group in China, specializes in the production and sales of candy, biscuits, cereals, coffee, beverages and other food and snack foods. Including "Zhenzhen" series of brand products and "Royal" series of brand products. URC China adheres to URC Group's family ethics-oriented corporate culture, and strives to create a warm and harmonious family atmosphere where every employee feels warm and harmonious, so that each member can reach their full potential. With more than 50 years of experience in production and management, the company has always insisted on providing high-quality products that consumers trust and love. Therefore, URC has not only won the long-term trust and welcome of customers in various countries and regions around the world, but also created an infinite source of motivation for every employee. We believe that our products will win the love of more consumers, and provide a broader development stage for more and more URC employees.
Brand development history
In 1996, the royal preparation products were launched.
In 1997, according to the survey and statistics of the Department of Trade and Foreign Economic Cooperation of the National Bureau of Statistics, Royal Oatmeal ranked first in the "National 100 Shopping Malls Series Survey".
In 2000, according to the data obtained by AC Nielsen, a world-renowned international market research company, the flagship product of the "Royal Family" brand, Royal Oatmeal, ranked among the top three in the sales volume of similar products in China.
In 2000 and 2004, it became one of the sponsors and concessionaires of the Chinese Olympic Committee of the Olympic Games.
Royal products are in line with the modern consumption concept of consumers' health and nutrition, and the "Royal" brand has been deeply rooted in the hearts of the people!
