Heinz (China) Investment Co., Ltd., founded in the United States in 1869, is the preferred brand of high-grade infant rice noodles, and its formula milk powder products are developed according to the local infant constitution in many countries in Asia/Oceania/Europe (different series are launched), and the world's largest nutritional food manufacturer
The Heinz Company was founded in 1869 by H. J· Founded in Sharpsburg, Pennsylvania, USA, Heinz has grown from a small farm to one of the world's largest producers of nutritious food over the past 100 years. Heinz has more than 5,700 products, including ketchup, condiments, sauces, and frozen foods in addition to the well-known baby cereal. The company has branches in more than 200 countries and regions around the world. Heinz Group has three core product categories: ketchup and condiments (including soy sauce and fermented bean curd); Food and nutrition for infants and young children.
In February 2012, Warren Buffett and 3G, a Brazilian capital investment company, took advantage of the excellent performance of the Heinz Group and acquired the Heinz Group for a total price of $28 billion, setting a record for the acquisition of similar companies.
In 1869, at the age of 25, H. J· Heinz was the first to sell his sauce in clear glass bottles, an initiative to give people a more visual look at the purity of the sauce, and the Pittsburgh youth probably didn't expect to create a food empire that today sells more than $10.1 billion a year.
In 1896, H· J· Heinz classifies more than 60 products into 57 categories. Since then, the magic number 57 has become synonymous with Heinz and is still used today. Today, with subsidiaries and branches in more than 110 countries and regions around the world, with more than 150 of the world's most famous brands, Heinz Group is one of the undisputed leaders in the global nutraceutical industry.
In 1984, Dr. Kissinger, former Secretary of State of the United States, founded China's first infant supplementary food joint venture - Heinz & Associates Co., Ltd. in Guangzhou, filling the gap of infant nutrition food in China at that time. The production and sales of infant food by Heinz Company dominate the country in terms of similar products.
Heinz United Co., Ltd. is a joint venture between Heinz Food Group of the United States, Guangdong Yantang Enterprise Corporation and Guangdong United Food Enterprise Center, specializing in the production of infant nutrition rice noodle series products, and is one of the first joint ventures since China's reform and opening up.
In 1995, Heinz & Associates Co., Ltd. was selected by the Development Office of the State Council as the largest infant supplementary food manufacturer in China.
In 2001, the quality management system of Heinz & Associates Co., Ltd. was certified by the international and domestic certification management departments as ISO9001 (2000 edition).
In April 2002, Heinz (China) Investment Co., Ltd. was established and settled in Guangzhou. In June 2002, Heinz successfully acquired three state-owned enterprises including Guangzhou Meiweiyuan Food Co., Ltd. and established Heinz (China) Condiment Food Co., Ltd., starting a new journey in the field of condiments in China. In addition, Heinz's enterprises in China include Heinz (Qingdao) Food Co., Ltd.
In addition to the production of baby bottled food, Heinz (Qingdao) Food Co., Ltd. also produces and sells more than 20 kinds of Heinz Western sauce, which is commonly used in Western restaurants. In addition to Heinz tomato sauce, Heinz Western sauce also includes the famous Heinz baked beans, Heinz white vinegar, Li Palin sauce and other products, which are the first choice for condiments on the table of four- and five-star hotels and various high-end restaurants.
In 2008, Heinz China won the Guangzhou Municipal Government's Outstanding Headquarters Enterprise Award for its outstanding achievements. In 2010, Heinz spent another $165 million to acquire Guangzhou-based Fuda (China) Investment Co., Ltd., significantly increasing Heinz's investment in the Chinese condiment business. With Heinz's leading expertise and innovation in the field of Chinese condiments, we believe that Heinz condiments will surely add to the reputation of Chinese cuisine. In 2011, Heinz (China) Investment Co., Ltd. was recognized by the Guangdong Provincial Government as the "Guangdong Regional Headquarters of Multinational Corporations" and will receive special fund awards. With the care and support of the government and industry institutions, Heinz's business is thriving.
With its advanced production technology and equipment, Heinz has steadily introduced the infant nutrition rice noodle series to the market and established a good brand image, and now, Heinz baby nutrition rice noodle series has become the preferred brand of high-end baby rice cereal.
At present, Heinz has more than 10,000 employees in China and has 12 factories in Guangzhou, Qingdao, Shanghai, Tianjin, Nanjing, and Kaiping, Guangdong, including 5 factories in Guangdong.
