It is one of the top ten brands of infant rice noodles in China, a large-scale infant nutrition food brand in China, and a comprehensive enterprise integrating scientific research, production, online and offline sales and service of pregnant and infant products

Founded in 2008, Yingshi is a large-scale comprehensive comprehensive maternity, infant and child products professional group company with the most complete categories of maternity, infant and child products industry in China, integrating scientific research, production, online and offline sales and service, with more than 1,000 employees. Yingshi Group focuses on the two major brands of "Ying's" and "Shubiqi", and its products cover nearly 20 varieties of Danish canned imported infant milk powder, infant food, infant high-end hygiene products, etc., adhering to the two-wheel drive strategy of "innovation" and "brand", the company has developed rapidly in recent years, with sales of more than 1 billion yuan in 2016, ranking second in the maternity, infant and child industry in Hunan Province, and ranking first in the market share of Shubiqi diapers in the province. At present, it has established a sales network in all provinces and cities in the country except Hong Kong, Macao and Taiwan, and has realized strategic cooperation with more than 95% of the country's large-scale maternal and infant chain systems.

The group focuses on the development strategy of "one blueprint and two main businesses", expands product extension, and continuously upgrades the two main businesses of food and supplies. Its multiple sub-brands occupy different product areas, add more product categories, and radiate more consumers. Multi-brand cluster development to achieve a blueprint of 10 billion yuan in 20 years.

Strive to pursue and abide by the concept of independent research and development, self-built factories, and exquisite products, and aspire to become a delicate, loving, and charismatic group enterprise.