Want Want China Holdings Co., Ltd., Heipi, a well-known snow cake brand under Want Want Group, is a large food and beverage manufacturer in China, and a comprehensive enterprise that produces and sells snack food, beverages and related products
Yappy is a brand of Want Want Group, which is a best-selling snow cake brand in the domestic market, and Want Want Company's business can be traced back to Taiwan Yilan Food Industry Co., Ltd.
Since its investment in the mainland market, Want Want has covered Chinese mainland, Taiwan, Hong Kong, Singapore and Japan. As of June 2006, with the goal of covering the regional market, it has opened more than 110 factories in China, built more than 200 production lines, and has more than 10,000 distribution partners, with a business scope spanning more than 40 countries and regions on six continents.
Today, Want Want has developed into a comprehensive enterprise with diversified businesses, in addition to operating in the food industry, Want Want is also involved in medical services, restaurant chains, agriculture, hotels, real estate and other fields.
Over the years, Want Want has been affirmed and supported by consumers, and in order to give back to the society, the company has actively participated in various public welfare undertakings. So far, Want Want Foundation has been set up in China and Singapore, as well as Want Want Cultural and Educational Foundation in Taiwan and Taipei Shizhao Welfare Foundation, all of which provide assistance and support to the elderly, the poor, the unfortunate and major disasters.
Want Want Co., Ltd. started its business in May 1962 with the establishment of Yilan Food Industry Co., Ltd. in Taiwan. At that time, it was mainly engaged in the production of agricultural products and canned food, and its main business was export.
In 1983, the company signed a technical cooperation agreement with Iwazuka, one of Japan's three major rice cracker manufacturers, to jointly develop the rice cracker market in Taiwan, and quickly achieved the position of a leading brand in the market.
In 1987, Want Want applied for trademark registration in mainland China, which was the first case of trademark registration by a Taiwanese company in mainland China. In the face of limited resources and the Taiwan market, and to grasp the opportunity of the mainland's opening up of the economy in a timely manner, the company officially expanded the Chinese market in 1992, and Want Want product advertisements were first broadcast on mainland television.
Over the years, the company has been loved and supported by the general public, and in order to give back to the society, the company has actively participated in various public welfare undertakings. So far, Want Want Foundation has been set up in China and Singapore, as well as Want Want Cultural and Educational Foundation in Taiwan and Taipei Shizhao Welfare Foundation, all of which provide assistance and support to the elderly, poor and unfortunate.
Main business: The Group's main business includes the production and sale of snack food, beverages and related products.
Main market: Most of the group's establishment/base is located in Chinese mainland, followed by Taiwan. The Group's product sales are distributed in various places, mainly in the Chinese mainland market, followed by Taiwan and other markets such as Southeast Asian countries.
Since Want Want invested in the mainland market in 1992, in just a few years, through the unremitting efforts of all employees and the correct and successful marketing strategy, all kinds of high-quality products have entered thousands of households, and "Want Want" has become a well-known brand known to all ages. In June 1997, Want Want Foundation was established to specialize in social welfare and corporate public relations.
Want Want China Foundation takes the Shanghai headquarters as the headquarters of the association, and has set up 12 branches in Hunan, Hubei, Jiangsu, Shanghai, Zhejiang, Beijing, Sichuan, Fujian, Liaoning, Guangdong, Shandong, Xinjiang and other places (Hubei and Xinjiang were established in 06), Engaged in the development of emergency, respect for the elderly, childcare, disability assistance, medical treatment, education and cultural and sports activities nationwide, and carry out large-scale public welfare activities such as the annual flood disaster since 97 years and SARS in 02 years through the Central Committee, the Taiwan Affairs Office of the State Council, the Soong Ching Ling Foundation and other units every year. The 03 Xinjiang earthquake, Henan Aizi Village, 04 Shaanxi Tongchuan mining disaster, 05 Jiangxi earthquake and Heilongjiang Qitaihe mining disaster, etc., the average annual cash and products donated are about 10 to 20 million yuan.
