Shanghai Want Want Food Group Co., Ltd., founded in 1992, is a well-known brand in the domestic rice cracker industry, and is well-known in the industry for Want Want snow cakes/Want Want Xianbei/Want Want rice cakes/Want Want jelly/O bubble fruit milk/Want Want candy and other foods

Want Want's business can be traced back to Taiwan Yilan Food Industry Co., Ltd. Want Want officially invested in the mainland market in 1992, is the first company in Taiwan to register trademarks in mainland China and has the most registered trademarks, set up its first factory in Hunan in 1994, and listed in Singapore in 1996. Want Want adheres to the business philosophy of "fate, self-confidence, and unity", and is determined to become a "comprehensive consumer food kingdom", and continues to move forward towards the goal of "China's first, the world's first".

Since its investment in the mainland market, Want Want has covered Chinese mainland, Taiwan, Hong Kong, Singapore and Japan. As of June 2006, with the goal of covering the regional market, it has opened more than 110 factories in China, built more than 200 production lines, and has more than 10,000 distribution partners, with a business scope spanning more than 40 countries and regions on six continents. Today, Want Want has developed into a comprehensive enterprise with diversified businesses, in addition to operating in the food industry, Want Want is also involved in medical services, restaurant chains, agriculture, hotels, real estate and other fields.

Over the years, Want Want has been affirmed and supported by consumers, and in order to give back to the society, the company has actively participated in various public welfare undertakings. So far, Want Want Foundation has been set up in China and Singapore, as well as Want Want Cultural and Educational Foundation in Taiwan and Taipei Shizhao Welfare Foundation, all of which provide assistance and support to the elderly, the poor, the unfortunate and major disasters.

Want Want Co., Ltd. started its business in May 1962 with the establishment of Yilan Food Industry Co., Ltd. in Taiwan. At that time, it was mainly engaged in the production of agricultural products and canned food, and its main business was export.

In 1983, the company signed a technical cooperation agreement with Iwazuka, one of Japan's three major rice cracker manufacturers, to jointly develop the rice cracker market in Taiwan, and quickly achieved the position of a leading brand in the market.

In 1987, Want Want applied for trademark registration in mainland China, which was the first case of trademark registration by a Taiwanese company in mainland China. In the face of limited resources and the Taiwan market, and to grasp the opportunity of the mainland's opening up of the economy in a timely manner, the company officially expanded the Chinese market in 1992, and Want Want product advertisements were first broadcast on mainland television. The first factory began production in Hunan in 1994 and laid a solid foundation for Want Want to enter the huge consumer market on the mainland.

In order to enhance the company's image, capitalise resources and investment opportunities and develop sources of capital, Want Want Holdings Pte Ltd, a Singapore investment holding company, was established in October 1995 and listed on the Singapore Exchange's Tier 1 stock market in May 1996 and renamed Want Want Holdings Limited.

Over the years, the company has been loved and supported by the general public, and in order to give back to the society, the company has actively participated in various public welfare undertakings. So far, Want Want Foundation has been set up in China and Singapore, as well as Want Want Cultural and Educational Foundation in Taiwan and Taipei Shizhao Welfare Foundation, all of which provide assistance and support to the elderly, poor and unfortunate.

Main business: The Group's main business includes the production and sale of snack food, beverages and related products.

Main market: Most of the group's establishment/base is located in Chinese mainland, followed by Taiwan. The Group's product sales are distributed in various places, mainly in the Chinese mainland market, followed by Taiwan and other markets such as Southeast Asian countries.