Fuwa Group Co., Ltd., a famous trademark in Hubei Province, started with rough processing of rice, and is famous in the Fuwa brown rice roll/Zhen wheat bar/waffle industry, and is a professional manufacturer of brown rice food

Fuwa Group (formerly Hubei Yinxin Group Co., Ltd.) is one of the first batch of national key leading enterprises in agricultural industrialization assessed by nine ministries and commissions including the Ministry of Agriculture, and is one of the eleven leading enterprises in agricultural industrialization supported by the Provincial Party Committee and the Provincial Government during the "Twelfth Five-Year Plan" period. For many years, it has been awarded the "AAA Credit Enterprise" by the Hubei Branch of the Agricultural Bank of China, the "AAA Credit Enterprise" by the Hubei Branch of the Agricultural Development Bank, and the "2011 Gold Customer" by the head office of the Agricultural Development Bank. The company started with the rough processing of rice, relying on the rich grain resources of the Jianghan Plain, and is committed to the development of healthy rice intensive processing and recycling industry.

At present, Fuwa Group has formed three major industrial systems of rice processing, food processing and agricultural industrial base, and now has 5 food companies, 3 rice mills, and has built 40,000 acres of organic rice and 1.2 million acres of high-quality rice production bases.

Fuwa Group has successively passed ISO9001 international quality system certification, HACCP certification, C mark certification, ISO14000, has 9 green food marks, 3 organic food marks, and has been rated as "assured rice" for many times. In September 2007, Fuwa rice won the honor of "China Famous Brand Product".

Xie Songbai, chairman of Fuwa Group, was rated as "National Model Worker" in May 2005; In June 2008, he was honorably elected as an Olympic torchbearer.  

In September 2009, film and television star Sun Li served as the spokesperson of Fuwa's product image.

Fuwa Group will follow the enterprise development strategy of "promoting resource advantages, seizing policy opportunities, using scientific and technological means, doing two water articles, striving for the leader of five modernizations, and creating a century-old Fuwa", so as to make Fuwa a first-class enterprise and brand.