
It has two business divisions of beverages and snack foods, focusing on beverages/candy/as well as baking and puffed foods, and is a brand enterprise integrating R&D, production and sales
Good Fortune was established on October 11, 2005. The company has been focusing on product research and development for nearly 20 years, and has two business divisions of beverage and snack food, and is a brand enterprise integrating R&D, production and sales. The company has successively passed ISO9000 (quality management system), BRC (food technical standard), ISO22000 (food safety management system), ISO14004 (environmental management system), OHSAS18001 (occupational health and safety management system) and other system certifications.
Haocaitou will build "the first national brand" as the goal of enterprise development. In 2012, it was rated as "Annual Contract-abiding and Trustworthy Unit" by Fujian Provincial Administration for Industry and Commerce; In 2013, it was recognized as a well-known trademark in Quanzhou by Quanzhou Administration for Industry and Commerce; In 2014, it was rated as "Jinjiang Agricultural Industrialization Leading Enterprise" by Jinjiang Municipal People's Government; In 2013, 2014 and 2016, the sample of small lactic acid was successively rated as "China Food Industry Benchmark Brand", "China Food Industry Growth Star • Annual Cutting-edge Food" and "Annual Category Champion of Room Temperature Lactic Acid Bacteria Drink" by the China Food Industry Growth Star Selection Committee. In 2014, it was rated as "National Excellent Enterprise of Quality and Service Integrity" by China Quality Inspection Association, and its products such as small sample lactic acid and small sample acid Q sugar were rated as "National Quality Inspection Stable Products". In 2015, he was awarded the China Advertising Great Wall Award and the China TV Media Enterprise Cooperation Case Award by the China Advertising Association.
Haocaitou has completed the strategic layout of the country's east, west, north, south and middle, Jiangsu Siyang eastern base, Hubei Qianjiang central base, Guizhou Tongren has been completed and put into operation, Sichuan Bazhong and western base is under construction. The country has established a perfect marketing and logistics network, and its products are exported to South Korea, Southeast Asia, the Middle East and other countries and regions.
Based on the differentiation and functionalization of beverage categories; high-end and casual candy categories; As well as the popularization of baking and puffing categories, and the diversified development route, Haocaitou has successively created a number of well-known brand products. In 2009, the small sample acid Q sugar sprung up in the financial crisis market, creating a single product sales of more than 100 million yuan. At the beginning of 2011, Haocaitou innovated independently and launched the country's first product "Bullet Love Crystal Candy", laying the pioneer status of the crystal candy category. In July 2013, the "Heart Future" new product launch conference held in Beijing Jiuhua Villa launched the self-developed "Haocaitou Fruit Cake", and Haocaitou officially entered the 100 billion baking market. In 2015, as the pioneer of the steamed sandwich category, the sample steamed sandwich not only opened up a new baking market pattern, but also created excellent sales results, creating the first brand in the steamed sandwich category. In September 2013, "small sample of lactic acid" was successfully launched, the product is made of 6 kinds of lactic acid bacteria fermentation, and the introduction of Danisco strain technology, which perfectly reflects the cooperation between the innovative strength of Haocaitou and the world's leading technology. In 2016, a small sample of lactate was born, segmenting the market with a unique and innovative product concept, and inviting Wang Luodan and Jia Nailiang to endorse the double stars, which quickly detonated the first year of the strategy of light sports drinks in 2016. On the basis of the great success of beverage products, Haocaitou has made persistent efforts to develop creative new samples of small lactic acid gummies, continuing the unique flavor and nutritional value of small lactic acid, accompanied by fresh fruit juice flavors, and quickly seizing the high-end gummy market.
2012年6月,Good luck在天津股权交易所成功挂牌,在资本市场上迈出了坚实的第一步;与德国知名食品研究机构D&F公司达成更深入的战略合作协议,共同打造高端研发团队,全面升级产品技术,创新产品,提升品牌知名度。