Fuma Food, a large-scale snack food provider in China, is a food group dedicated to the R&D, production and sales of puffed food, fried snacks and baked cakes
In 2013, in order to meet the needs of consumers at different levels, better integrate resources to make the enterprise stronger and bigger, and enhance the competitiveness of the enterprise to adapt to the market environment, Aishang, as a well-known brand under Fujian Fuma Food Group, will realize the integration of new independent operations from technology research and development, production and supply, brand marketing and other links, namely Aishang (China) Co., Ltd. The company has two well-known brands, "Aishang" and "Mimi", covering more than 100 product varieties such as puffed food, fried snacks, baked cakes, etc., in addition to the main food business, the company is also involved in the operation and management of financial securities investment, real estate, import and export trade, minerals and other fields. At present, the company has five wholly-owned subsidiaries and four production bases in Jinjiang, Fujian, Linyi, Shandong and Chengdu, Sichuan. Fujian Fuma Food Group Co., Ltd., has been established for 34 years, is located in Jinjiang City, Fujian Province, the company covers an area of 60,000 square meters, plant area of 50,000 square meters, designed annual output value of 600 million yuan.
The advantage of the rising market of the Aishang brand lies in its quick response and changeable operational ability. In order to continue to improve its competitiveness, the company has invested heavily in the construction of production hardware, and paid more attention to the improvement of R&D and innovation capabilities. Aishang R&D Center is a leading R&D institution in the field of research food, nutrition and inspection and testing in the industry. In addition, the group company took the lead in the industry to pass the international ISO9001:2000 quality management system certification and HACCP food safety management system certification, creating a complete, sufficient control from raw materials to finished products of the three-dimensional food safety supply chain, fully ensuring the quality of products.
Aishang China will uphold the simple business philosophy, based on talent and technology, take the brand as the core, and focus on shaping the two well-known brands of "Aishang" and "Mimi" through the work creed of integrity, professionalism, enthusiasm and tenacity. Aishang people believe that the key to the take-off of the enterprise is to rely on a strong value proposition to support each job. As a result, strict codes of conduct and these core values have become key to the decision-making of Aishang China. Aishang China will make full use of its three main strengths: "New Technology", "Innovative Products" and "Creative Culinary Experience" to inspire its team and strive to create a better world for everyone and bring a richer life to everyone by enhancing Aishang's core network values - industry, partners and employees!
Relying on corporate culture and sharing corporate value, Aishang China has chosen a sustainable development business model, and will always stand at the forefront of China's snack food delicacy and health field, using modern technology and technology, focusing on research and development of diverse and rich food, creating the highest quality products and services, with unremitting innovation pursuit, global vision and international mind to bring consumers delicious and high-quality food and a beautiful modern life, make due contributions to the development of human society, and will be committed to becoming an innovation leader in the new market And become the first brand that truly continues to develop, and achieve a healthy life for consumers!
