Originating from the United States and entering China in 2012, it is the world's leading chewing gum brand, known for its bold and innovative marketing and new chewing gum lasting experience

Xuanmai chewing gum was launched in the United States in 2005, and has become the world's leading chewing gum brand in just 7 years due to its high-tech formula and long-lasting taste and slow-release technology, bringing consumers a new long-lasting chewing gum experience. Xuanmai has invested heavily in product research and development, and has spent US$45 million to build world-class R&D centers in the United States, the United Kingdom, Brazil and Japan, with more than 200 professional chewing gum R&D personnel.

China development

In September 2012, Xuanmai chewing gum landed in China, encouraging the younger generation to enjoy the fun of lasting challenges, meet the wonderful journey of life, and experience the taste of youth that is "delicious and long-lasting, and outrageously long".