Yida, the first sugar-free chewing gum launched by Wrigley in the United States in 1984 and entered the Chinese market in 1996, Yida sugar-free chewing gum does not contain sucrose, which can increase saliva flow and reduce salivary acidity after chewing, which can help prevent tooth decay
Since the early 80s of the last century, Wrigley has been working with dental experts from all over the world to devote itself to oral health research and promote oral health education to the public. So far, Wrigley's "Yida Oral Health Program" has been carried out in more than 47 countries and regions around the world, supporting the research of local experts in oral health care, and widely promoting simple and effective dental care methods to the society. The program began in China in 2003 under the name "Yida China Dental Care Program" and was expanded to "Yida Oral Health Program" in 2009.
The oral care effect of "Yida" sugar-free chewing gum has been recognized and recommended by professional dentists. In 1996, Yida received certification from the World Dental Confederation (FDI): "Chewing sugar-free gum, such as Wrigley's 'Yida', stimulates saliva secretion, neutralizes plaque acid, and helps prevent tooth decay." In 2007, Yida was awarded the "Good Teeth and Oral Health" certification mark by the American Dental Association (ADA). In China, in 2001, Yida became the first xylitol sugar-free chewing gum tested and evaluated by the Chinese Stomatological Association (CSA) to help prevent tooth decay: "Yida" sugar-free chewing gum does not contain sucrose, which can increase saliva flow and reduce salivary acidity after chewing, which can help prevent tooth decay.
With a solid foundation of recognition and recommendation from professional bodies, the "Yida Oral Health Plan" is committed to educating the public about the benefits of sugar-free chewing gum for oral health care. Since 2003, "Yida" has actively carried out cooperation with professional institutions and educational institutions, carried out propaganda and education work in communities, hospitals, schools and other places, and promoted the four good habits of dental care and other correct oral care knowledge, which has benefited more than 10 million people so far.
Over the years, the "Yida Oral Health Plan" has been widely acclaimed. Many experts said that the public welfare publicity of the "Yida Oral Health Education Program" over the years has effectively promoted China's oral health care and made outstanding contributions to improving the oral health care level of the public.
