Xinjiang Shambhala Food Co., Ltd., a famous trademark in Xinjiang, an industrialization enterprise of animal husbandry in the XPCC, and a food processing enterprise focusing on the research and development/production and sales of halal meat products
Xinjiang Shambhala Food Co., Ltd. was established at the end of 1999 and is a key leading enterprise in the XPCC's agricultural industrialization (animal husbandry). The company's main business is the research and development, production and sales of halal meat products. After more than ten years of development, "Shambhala" has become a familiar and loved brand among consumers in Xinjiang, and has occupied a place in the national meat market. Shambhala's main products are: beef jerky, beef jerky, low-temperature meat products, beef sauce, soy products, smoked horse meat, smoked horse sausage, chilled fresh sour beef, mutton, fruit and vegetable drinks and other products, all of which are indispensable delicacies in people's lives.
Xinjiang Shambhala Food Industrial Park is located in Shihezi National Economic and Technological Development Zone, which has a beautiful environment and complete facilities. In terms of production raw materials, high-quality fresh beef from grazing in the prairie is selected; In terms of processing technology, advanced production equipment and technology are adopted, and international advanced management concepts are introduced to carry out large-scale aseptic production.
In order to further ensure the quality of raw beef products, the company established a breeding base with a total investment of 150 million yuan, covering an area of 1,200 acres and 50,000 head of cattle in Shihezi 143 Regiment in June 2010. The establishment of this breeding base not only provides an effective guarantee for the company to ensure the quality of raw materials, but also further extends the upstream industrial chain of animal husbandry, which has a far-reaching impact on the development of animal husbandry in the entire Corps.
A variety of products of the Shambhala brand have successively won the titles of "Quality Recognized Products" and "Green Food" awarded by relevant departments and units, and the company is also a "designated manufacturer of special supplies for ethnic minorities". In June 2005, the company passed the ISO9001 quality management system certification, and in September and November of the same year, it passed the QS certification of the food compulsory access system and the HACCP food safety control system certification. At the same time, the "Shambhala" trademark has also been recognized as "Urumqi Famous Brand Trademark" and "Xinjiang Famous Trademark". In November 2006, the Xinjiang Famous Brand Strategy Promotion Committee awarded Shambhala Beef Jerky as a "Xinjiang Famous Brand" product.
Every brand with popularity and reputation needs to go through a certain growth process and need to be carefully maintained by the enterprise. Since its inception in 1999, Shambhala has never neglected to invest in brand building. Since 2003, Shambhala has invested a lot of money every year, and each exhibition has received more than 5,000 works from nearly 200 schools in various prefectures and cities in Xinjiang. These paintings are all excellent works in previous exhibitions. On the one hand, the Xinjiang Children's Writing Contest has provided a platform for teachers and students who love painting to communicate, and on the other hand, it has also improved Shambhala's brand awareness, reflecting Shambhala's sense of social responsibility for social welfare undertakings and children's growth.
Shambhala, a name with profound and beautiful meanings. With the efforts of all the employees of Shambhala Company, "Shambhala" will develop into a nationally renowned brand, bringing more high-quality products to our lives, bringing more delicious and healthy.
