A well-known beef jerky brand, a famous trademark in Shanxi Province, a famous brand product in Shanxi Province, a time-honored brand in China, a comprehensive enterprise integrating forage planting/cattle breeding/beef cattle fattening/slaughtering and segmentation/deep processing/cultural tourism
Shanxi Pingyao Beef Group Co., Ltd. is a joint-stock enterprise integrating forage planting, cattle breeding, beef cattle fattening, slaughtering and segmentation, deep and fine processing, and cultural tourism, and is a "China Time-honored Brand" enterprise certified by the Ministry of Commerce of the People's Republic of China, and has been shortlisted for two consecutive years in the national "China Time-honored Brand" Top 100 Brand Value List. It is a national key leading enterprise in agricultural industrialization, a national contract-abiding and trustworthy enterprise, and a model unit in Shanxi Province. In 1956, Pingyao beef was rated as "National Famous Product" at the National Food Production Exhibition. The registered trademark of Guanyun was recognized as "China Famous Trademark".
The company has eight departments: office, law and regulation office, finance department, quality management department, enterprise planning department, supply department, equipment management department, technology development department, four subsidiaries: Zili Cheng Planting Co., Ltd., Guanyun Beef Co., Ltd., Guanyun Meat Industry Co., Ltd., Huachun Beef Cattle Breeding Co., Ltd., and three branches: Guanyun Meat Products Company, Guanyun Food Company, Guanyun Sales Company. There are 860 employees, and in 2016, the sales revenue was 740 million yuan, the tax was 24.18 million yuan, and the profit was 12.81 million yuan.
The company is the executive director unit of China Animal Products Processing Research Association, China Meat Association, Shanxi Credit Enterprise Association, Shanxi Animal Husbandry Association, Shanxi Food Industry Association, Shanxi Food Culture Research Association, Shanxi Province Quality and Credit AAA Enterprise, Shanxi Meritorious Enterprise, Jinzhong Five-star Food Enterprise.
The company produces more than 100 varieties and specifications in 9 series, including beef, donkey meat, pork, chicken, rabbit meat, chilled meat, frozen meat, cattle by-products, edible fungi, etc., and the products radiate civil aviation, high-speed rail, Wal-Mart, Carrefour, Meitehao, Taobao, Jingdong Mall and other marketing channels.
The company adheres to the theme of innovation and development, takes "inheriting and carrying forward traditional crafts, consolidating and improving product quality, researching and developing series of products, and developing and promoting regional economy" as its own responsibility, establishes "customer satisfaction is the pursuit of Guanyun" as the quality policy, "creates a national brand, strives for a world famous brand" as the quality goal, strengthens the practice concept of "production is quality, management is integrity", and is committed to building the first brand of beef products in China.
At present, the company has an annual 30,000-head beef cattle slaughtering line, an annual 20,000-ton Pingyao beef production line, a 3,000-ton meat product production line, a 1,000-ton and 500-ton cold storage, an edible fungus planting base, two beef cattle breeding bases and the Pingyao Beef Museum.
2017 is the second year of the 13th Five-Year Plan, and it is also a key year for transformation and development.firmIt will closely focus on the overall goal of the "13th Five-Year Plan", continue to take "innovation and development" as the theme, adhere to reform, accelerate transformation, and strive to achieve the 1311 project, that is, highlight a theme, grasp three key points, adhere to a concept, and achieve a leap. Do a good job, strengthen and expand the Guanyun industry, and strive to build a century-old Guanyun dream.
