Founded in 1996, it is a well-known brand of beef jerky, a well-known large-scale meat processing base in Northwest China, and an enterprise integrating Tibetan yak breeding/local product acquisition/deep processing/sales
Qinghai Hoh Xil Food Co., Ltd. (hereinafter referred to as Hoh Xil) is an enterprise integrating Tibetan yak breeding, acquisition, deep processing, sales, acquisition, processing and sales of native products. It is now located in Nanchuan Industrial Park, Xining (National Level) Economic and Technological Development Zone, Qinghai Province. After 20 years of development, the company has risen rapidly, with a total investment of 360 million yuan, forming a modern scientific and technological group integrating meat product production, fruit product production, edible fungus product production, dairy product wholesale and retail, agricultural and livestock product development, catering and accommodation, industrial tourism, trade circulation, market management services, etc., and has become a national key leading enterprise in agricultural industrialization.
Relying on the abundant agricultural and animal husbandry resources of the Qinghai-Tibet Plateau, the company has built a modern factory with an annual output capacity of more than 7,000 tons, which is a well-known and large-scale meat processing base in Northwest China, and is also one of the Tibetan yak meat intensive processing bases supported by the state. The company's "Hoh Xili" brand Tibetan yak meat series products have passed the ISO9001 quality management system and ISO22000 food safety management system certification, and the quality has been affirmed by the national and provincial quality supervision departments, welcomed and trusted by consumers, and well known to the general public. The products have won many awards such as the "Famous Brand Agricultural and Animal Processing Products Award" of the first Qinghai Plateau Characteristic Agricultural and Livestock Products Exhibition, the "Gold Award" and the "Best-selling Product Award" of the third, seventh and eighth China International Agricultural Products Fair.
Automated assembly equipment lines, intelligent robots, one-stop shopping environment of Qinghai cultural tourism commodity exhibition store, strong corporate atmosphere of cultural exhibition hall, advanced product research and development laboratory center and modern four-star hotel, elegant environment of the ecological park, first-class facilities, conference venues, the enterprise has become a set of "acquisition, production, processing, sales" integration of agriculture and animal husbandry industrialization development model and "eating, living, traveling, entertainment, music, shopping" industrial tourism plant.
After the completion of the 7,000-ton-per-year yak meat products processing project, 11,000 tons of yak meat will be purchased annually, accounting for about 10% of the yak meat output in Qinghai Province. The company adopts the order acquisition method of "company base farmers and herdsmen", which can directly drive 20,000 farmers and herdsmen, so that farmers and herdsmen can benefit from the industrialized operation of agriculture and animal husbandry. At the same time, more than 380 new jobs were created, and some urban laid-off workers and rural surplus labor force were employed. The implementation of the project has promoted the transformation of resource advantages into industrial advantages and economic advantages, which is of great practical significance for the development of animal husbandry, the improvement of the scientific and technological content of beef and mutton processing, the enhancement of the radiation driving ability of leading enterprises, the increase of farmers' and herdsmen's income, and the acceleration of the construction of a well-off rural area.
In recent years, the market sales performance of Hoh Xil brand yak meat products has increased year by year, and consumers have a special preference for Hoh Xil brand yak meat products and Qinghai-Tibet specialties. At present, the construction of Xining as the center, radiation of the national sales network, in Beijing, Shanghai, Xi'an, Lanzhou, Tibet and other provinces and municipalities to open a chain of stores, product sales area throughout the country 23 provinces and cities and major supermarket chains, in 2014 product output value of more than 200 million yuan, driven by farmers and herdsmen to increase income of more than 20,000 households, to herdsmen to drive an increase of 960 yuan, for agriculture and animal husbandry efficiency, farmers and herdsmen to increase income and enterprises to increase revenue to make positive efforts, for the economic development of Qinghai Tibetan area has made outstanding contributions.
