Founded in 1984, Guizhou Province Famous Trademark, Guizhou Province Famous Brand Products, set beef cattle breeding, processing, sales, scientific research in one of the beef jerky products production enterprises
Since its inception in 1984, after nearly 30 years of development, the company has now become more than 1,000 employees, covering an area of more than 100,000 square meters, in recent years, the economic situation has been running steadily and well, maintaining the healthy development of the enterprise.
The company is the largest beef product manufacturer in Guizhou Province integrating scientific research and development, beef cattle breeding, food processing and sales. The company's products include "Niutou brand" beef jerky, beef floss, beef jerky series, marinade series, and "Niutou" bean products and other 5 series, more than 60 varieties and more than 200 specifications, the products sell well in more than 20 provinces, autonomous regions and municipalities directly under the central government, and "Niutou" products have become a well-known brand in the national beef jerky industry.
Since 2003, the company has adopted the breeding model of market leader, leading base, and base with farmers, and established a high-quality fattening cattle demonstration base covering an area of 3,000 acres with an annual slaughter of 980 heads, and used it as a window to contact farmers and train farmers, driving more than 10,000 farmers in the county to raise beef cattle; In 2008, under the promotion of the provincial grass planting and cattle raising project, the model of "company base farmer" was adopted, and 2.68 million yuan was invested to drive 850 farmers in Huishui County, such as cloak and eiderdown, to develop beef cattle breeding of 19,550 heads. In the past five years, the company has invested more than 400 million yuan in rural areas, increasing the income of farmers by more than 50 million yuan. At the same time, with the extension of the industrial chain, it has also driven the development of the county's pepper, pepper, breed cattle and other breeding industries, packaging materials, transportation industry and other industries.
In April 2013, Yunyue Investment became the largest shareholder of Yonghong Food, and Yunyue Investment will also set up an office in Guizhou to provide more abundant personnel support for Yonghong Food and future investment projects in Guizhou, becoming the first international private equity fund company to set up an office in Guizhou. Yunyue will use its years of accumulated business experience, extensive industry consultants and network of contacts, as well as close cooperation with Yonghong Company to further enhance the popularity and market penetration rate of "Niutou brand" beef jerky in the country, lead Yonghong Food to develop into a "Yonghong Industrial Park" integrating sightseeing, tourism, production and sales, build a modern "Yonghong Group", and become a "listed company".
The company has successively won the honorary titles of National Key Leading Enterprise of Agricultural Industrialization, National Leading Enterprise of Poverty Alleviation, the First Batch of National Agricultural Product Processing Demonstration Enterprises, the National Top 100 Demonstration Enterprises of New Rural Construction, and the "National Advanced Employment Enterprise" awarded by the State Council.
The company has passed the ISO9001 quality system certification and HACCP food safety management system certification, and is the national key leading enterprise of agricultural industrialization and the national leading enterprise of poverty alleviation, the "National Advanced Employment Enterprise" commended by the State Council, the National Beef Processing Technology Research and Development Center, the Provincial Enterprise Technology Center, the Township Enterprise with Outstanding Contribution to the Development of County Economy in the Country, the Contract-abiding and Trustworthy Enterprise, the first batch of agricultural product processing demonstration enterprises in the country, and the top 100 demonstration enterprises in the construction of the new countryside in the country. Since 1998, the "Niutou brand" beef series products and trademarks have been continuously rated as "Guizhou Famous Brand Products" and "Guizhou Famous Trademarks". In 2010, the "Niutou" trademark was recognized as "well-known protection" by the Trademark Office of the State Administration for Industry and Commerce.
As a national key leading enterprise in agricultural industrialization and a national leading enterprise in poverty alleviation, the company adopts the model of "market leading, leading the base, and the base connecting farmers" to develop beef cattle breeding, and has invested more than 10 million yuan to establish a high-quality fattening cattle demonstration base, as a window to contact farmers and train farmers. Through the annual processing of nearly 3,000 tons of beef, it indirectly drives farmers to increase their income.
In recent years, the company has donated funds and materials equivalent to more than 6 million yuan, established a good corporate image, and has been commended by the party and government departments for many times. As an industry encouraged by the state, the company has developed rapidly and expanded its scale. We should make full use of existing resources, broaden employment channels, and solve the problem of employment of wealthy rural laborers and the reemployment of laid-off workers.
