Inner Mongolia Famous Trademark, set Inner Mongolia air-dried beef jerky development/production/sales/service in one of the agricultural and animal husbandry industrialization enterprises

Tongliao Grassland Sunrise Food Co., Ltd. is a large production enterprise of air-dried beef jerky in Inner Mongolia and a key leading enterprise in the industrialization of agriculture and animal husbandry in Inner Mongolia Autonomous Region. Formerly known as Tongliao Grassland Sunrise Trading Co., Ltd., established in early 2004, it is a private enterprise mainly engaged in fast food, supermarkets, logistics and other service industries. In April 2006, it was put into operation and settled in Tongliao Economic and Technological Development Zone (west of No. 8 Road) and established Food Co., Ltd. Fixed assets of 30 million yuan, a total area of nearly 3,000 square meters, a design production capacity of 5 tons of fresh meat per day, 2 self-built cold storages, the introduction of 2 large-scale automatic vacuum packaging machines, 3 medium-sized vacuum packaging machines, 1 vertical rotary oven, a set of automatic tunnel ovens, 2 horizontal high-temperature sterilization pots, 5 self-built drying rooms, and a set of automatic ultraviolet sterilization lines. According to the long-term goal, the company has formulated a three-phase production plan, and the first phase has been put into operation, with an annual output of 1,000 tons and an output value of 50 million. Sun Xianwen, the legal representative of the company, now employs 230 people, including 12 scientific researchers and 28 technical personnel.

"Grassland Rising Sun" inherits the Mongolian culture and carries forward the brand concept of "the national is the world". With the concept of truth-seeking, innovation and creation, we devote ourselves to the deep processing industry of Horqin cattle. Looking forward to the future market, the "Prairie Rising Sun" trademark will be registered in 29 classes, 30 classes, 35 classes, 43 classes, etc. With the reputation of local specialties, we have created a series of air-dried beef jerky products of "Prairie Rising Sun". Based on the demand-oriented, planned promotion of the market, accurate market positioning, and good sales of products, filling the gap that there are no best-selling beef products in Inner Mongolia. Now we are formulating the sales target of Inner Mongolia as the backbone and radiating the whole country, seizing the market opportunity and creating the "Grassland Rising Sun" brand.