Wei Laoxiang Catering Management (Beijing) Co., Ltd., a well-known (famous) hot pot brand, the founding brand of global sauce-flavored hot pot, a famous Chinese hot pot, and a growing green catering enterprise with great potential
Wei Laoxiang Catering Management (Beijing) Co., Ltd., which has three major brands of "Wei Laoxiang Hot Pot", "Silk Silk Red" and "Spicy Little Pea", up to now, Wei Laoxiang has more than 350 franchised chain stores, and the market covers 30 provinces, municipalities and autonomous regions in North China, East China, Central China, Northeast China, etc., and is a strong new brand in the field of hot pot in China.
The company was founded in 2004, lasted 10 years, Wei Laoxiang has always followed the "inheritance of classics, the courage to innovate" spirit of enterprise, under the leadership of the chairman of the board of directors Ms. Wei Lijuan, Wei Laoxiang has won the title of "Chinese famous hot pot", "China integrity AAA enterprise", and obtained the Ministry of Commerce record chain enterprise qualification.
In 2014, on the occasion of the 10th anniversary of the establishment of the company, Wei Laoxiang invited the famous movie star Zhou Haimei to speak for the brand, and the "national goddess" and "sauce fragrance model" reflected each other, so that the Wei Laoxiang brand quickly covered the whole country, and the brand influence reached a new level.
On April 16, 2015, Wei Laoxiang will be listed on the Shanghai Equity Exchange Center, listed and raised, officially entering the capital market and transforming from a private enterprise to a public enterprise. Actively introducing the capital operation mechanism, seeking diversified development, expanding the scale of production and operation, Wei Laoxiang is using modern business philosophy and norms to inherit and glorify the quintessence of sauce culture, and use wisdom and courage in the process of the company's growth to build a world brand in China's catering industry, moving towards globalization and internationalization.
