Chongqing famous trademark, Dezhuang hot pot industry well-known, set catering industry development/food industry development/catering culture research in one of the group companies
Founded in 1999, Chongqing Dezhuang Industrial (Group) Co., Ltd. inherits the century-old accumulation of Chongqing hot pot, adheres to the core strategy of "I only choose good materials" as the core brand strategy, and has developed from a small hot pot restaurant to a group company integrating catering industry development, food industry development and catering culture research in more than ten years, with 17 subsidiaries, a research institute, a training school, and Chongqing Hot Pot Condiment and Dish Engineering Technology Center; It has catering sub-brands such as Dezhuang Hot Pot, Qingyise Hot Pot, Yuqing Tone, and Xiangmangu, showing a good development trend, with more than 900 self-operated stores, holding stores, and franchise stores; More than 30 series, more than 120 varieties, more than 300 product distributors, products are sold all over the country, and exported to Europe, America, Southeast Asia, etc.
Chongqing Dezhuang Industrial (Group) Co., Ltd. is famous for having "Dezhuang hot pot", taking the promotion of Chinese catering culture as its own responsibility, taking "lifting the gold medal of Chongqing hot pot, consolidating the foundation of a century-old enterprise, and creating a world-renowned brand" as its strategic goal, adhering to the development policy of "rejuvenating hot pot with science and technology, revitalizing hot pot with green and cultural rejuvenation", adhering to the harmonious development of social and economic benefits, and promoting the development of Chongqing hot pot through innovation. The company is the president unit of Chongqing Hot Pot Association, a national high-tech enterprise, has obtained a national invention patent, nine national utility model patents, and has won the "National Commercial Science and Technology Progress Award", "National Key Leading Enterprise of Agricultural Industrialization", "National Advanced Enterprise of Business Integrity Construction Pilot Work" and other honors and titles.
Chongqing Dezhuang Industrial (Group) Co., Ltd. implemented the corporate image (CIS) strategy earlier in the industry, jointly developed biological enzyme tenderization technology with Southwest University, created a new model of centralized frying and unified distribution of hot pot bases, introduced ISO9001 standardized management system, and successively passed HACCP system certification and ISO14001 environmental management system certification. The company has built an "industrial chain from land to table", including: the establishment of a bulk raw material base, raw materials are monitored from the field, and each raw material can be traced; Modern food processing base, hot pot seasoning production line with a high degree of automation; Modern logistics and distribution system, timely and accurate distribution of all kinds of materials to customers; Relying on Southwest University and other scientific research institutions to jointly develop a safe and secure series of food.
Facing the future, Chongqing Dezhuang Industrial (Group) Co., Ltd. will seek development with innovation and constantly create a new situation in the hot pot industry.
