Founded in 1903, it is a time-honored brand in China, a national intangible cultural heritage, based on the halal catering industry, integrating restaurant chain development, meat product processing, halal food sales, logistics and distribution services
Based on the main business of halal catering, Donglaishun Group takes the inheritance and adherence to the century-old brand as the core of development, strictly abides by the halal policy, and always advocates the brand culture of "serving the public, quality first, inheritance and innovation" in line with the product concept of providing "natural, safe, healthy and green". The business scope covers the development of restaurant chains, meat product processing, halal food sales, logistics and distribution services, etc., and the economic and social benefits of the enterprise have made great progress.
For more than ten years, it has shaped its brand image with its unique halal food culture, actively explored domestic and foreign markets, and accelerated the pace of expansion of chain operations. At present, there are more than 150 restaurant chain stores, including more than 20 directly-operated stores, covering Beijing, Shanghai, Qingdao and Wuhan, and more than 130 franchised stores, covering 24 provinces, municipalities, autonomous regions and municipalities directly under the central government (including Hong Kong, Macao and Taiwan).
The history of Donglaishun can be traced back to 1903, and it is one of the few time-honored restaurants in China with a long history, stable business performance and orderly development. In 2003, Donglaishun established a group company; In 2005, Donglaishun Group and BTG Group were reorganized, and "Donglaishun" was listed as an excellent brand of BTG, and has made great progress in the past few years. At present, the overall annual revenue of Donglaishun Group can reach nearly 300 million yuan, and the profit is 10 million yuan. In terms of brand, Donglaishun Group has won national honorary titles such as "China Time-honored Brand", "Well-known Protection" and "National Intangible Cultural Heritage" projects; In terms of operation and management, it has won more than 100 awards such as "China's Top 100 Franchise Chains", "Excellent Management Award for Halal Catering Enterprises", and "Top 100 Chinese Catering Enterprises of the Year". In the 2008 Beijing Olympic Games, the 2010 Guangzhou Asian Games and the two sessions and other major activities, Donglaishun has undertaken the task of service reception in different ways.
The company will adhere to the principle of "sincerity, customer-oriented; Be diligent in industry and take morality as the first; The hard power construction with the goal of "laying out diversified and multi-format business areas, expanding the terminal market share of point and surface combination, and forming a stable and healthy profit model" and the soft power construction of "standardized management and control, representative corporate influence, credibility with social responsibility, and charisma with cultural connotation" reflect the unity of the value of society, enterprises and employees.
