Founded in 1992, Beijing Golden Million Catering & Entertainment Co., Ltd. is a catering enterprise that operates authentic Beijing roast duck/boutique Beijing cuisine/other specialty cuisines and entertainment-oriented
Since its inception in 1992, after 22 years of arduous development, it has formed a green and healthy "home cooking" R&D management system with authentic Beijing roast duck and high-quality Beijing cuisine as the main body, supplemented by the innovation of local specialties, and created a new community catering model, which has become the preferred restaurant for people in Beijing to consume at home.
With the enterprise spirit of "carrying forward the traditional Chinese cuisine and developing healthy people's catering", and holding the business philosophy of "golden ideal, building a century-old brand, and winning the satisfaction of thousands of families", Golden Million breaks the traditional profit model, proposes and practices a new concept of marginalized profit of catering, we have accumulated more than one million high-quality customer groups by virtue of the entity brand for 22 years of operation, created a new idea of catering as a medium, and integrated the advantages of fast and convenient e-commerce platform, not constrained by time and space, etc. To meet the diversified consumption needs of customers to the greatest extent, so as to create more niche points and enhance the core competitiveness of sustainable development of enterprises.
In order to realize the five-year strategic plan of 100 cities, 100 stores and 10 billion yuan, Golden Million has built a matrix management organization composed of 9 centers and 27 functional departments, which serves the system operation module of the store professionally and efficiently, and improves the daily operation and management ability and level of the store.
2013 is a milestone year in the history of Golden Million Restaurant Group. During the year, Golden Million opened 10 large-scale directly-operated restaurants, bringing the total number of large-scale directly-operated stores to 30, and the annual turnover exceeded 800 million yuan. While comprehensively building the layout of Golden Million Community Catering, it has also successfully opened up the Golden Million Community Central Kitchen Platform, made every effort to create a community central kitchen concept that serves the public catering, and successfully launched quasi-finished products, which are deeply rooted in the hearts of the people with high-quality dishes and convenient services.
In order to help more people with ideals and achieve a greater career platform, we are committed to team members to realize their entrepreneurial dreams, and Golden Million is determined to become a dream factory for entrepreneurs to realize the value of wealth.
