Zhejiang Guangke Electric Appliance Co., Ltd., one of the top ten brands of shavers, began in 1987, a famous brand product in Wenzhou, a modern enterprise integrating R&D, manufacturing and sales of electric shavers/hair dryers/electric hair clippers and other personal care small household appliances
Zhejiang Guangke Electric Appliance Co., Ltd. is one of the earliest enterprises in China that integrates the production and marketing of razors. In 1987, Mr. Bao Weiguang, the founder of the company, took the lead in perceiving the domestic market demand of the electric shaver industry, adhering to the business philosophy of "no one has me, some people have my specialty", led an efficient R&D team and an elite marketing team to open up the international and domestic markets with the courage and decision-making of daring to be the first, and became a leader in the production and marketing of the domestic shaver industry.
Today, we are a collection of electric shavers, hair dryers, hair clippers and other personal care small household appliances research and development, manufacturing, sales in one of the modern enterprises, the company has a total construction area of more than 30,000 square meters, the existing staff of more than 800 people, including senior management and senior professional and technical personnel more than 100 people, the company from abroad to introduce the most advanced electric shaver production line, with perfect production facilities, advanced quality control means, the annual output of electric shavers and other small household appliances capacity of more than 8 million, The products sell well in more than 30 provinces, municipalities and autonomous regions in China, and are exported to Italy, South Korea, the United Arab Emirates, the United States, the Middle East and other countries and regions. Among them, the domestic annual sales revenue exceeds 100 million yuan, and the products sell well in Guangdong, Heilongjiang, Hebei and other provinces. In order to better do a good job in the market and enhance the influence of our Guangke brand, the company has built a marketing department since 2009 to create a market-oriented marketing army, and currently has nearly 20 front-line marketing personnel, and began to improve the sales network and set up regional offices, and the products have been gradually rolled out in large and medium-sized cities across the country.
2011 is the strategic starting point of our Guangke take-off. In 2011, in front of all Guangke people is not only a broad prospect of development, but also based on and challenges, as well as the ice-breaking journey of Guangke to break the industry pattern with more than 20 years of industry precipitation and professional accumulation. We write history with strength, create the future with strategy, take the washing category strategy as the fulcrum, build a new marketing model of air-space integration and online and offline combination, continuously accelerate the pace of branding, implement the linkage of distribution sinking batch zero, build brand awareness, build core competitiveness, build Guangke shaver into a well-known brand in China, and at the same time develop hair dryer, electric hair clipper and other related industries, form a small household appliance enterprise group based on electric shaver and supplemented by other small household appliances, and move steadily towards a world-class international enterprise.
