Shanghai Famous Trademark, a leading domestic brand of personal care small household appliances, a comprehensive enterprise integrating R&D/manufacturing/sales of household appliances, sold rice cooker/induction cooker and other related kitchen appliances business to Philips in 2011
Shanghai Pentium Enterprise (Group) Co., Ltd. is a comprehensive high-tech enterprise integrating R&D, manufacturing and sales of household electrical products. The products include personal care products such as razors and hair dryers, as well as household appliances such as electric irons and garment steamers. With strategic vision and unremitting efforts, after more than ten years of steady development, Shanghai Pentium Group has now developed into a first-class professional small household appliance brand operator in China. "POVOS Pentium" has won the honorary titles of "Shanghai Famous Trademark", "Shanghai Famous Brand", 2008 National Customer Best Satisfaction Enterprise and so on.
Shanghai Pentium Group has a modern professional production plant for small household appliances, with perfect self-supporting capabilities such as plastic parts, sheet metal parts, spraying parts, linear guide rails, electronic accessories, etc., and has also introduced world-class leading automatic production equipment, and has built the most advanced flexible production base for personal care appliances in China, covering an area of 170 acres and a construction area of 50,000 square meters, creating the first largest and most advanced personal care electrical appliance industrial park in China. The professional division of labor and rational layout have initially formed a development pattern with Shanghai as the center and Zhejiang and Anhui as the two wings. The annual production capacity of all kinds of small household appliances is more than 20 million units.
Shanghai Pentium Group adheres to the concept of improving the quality of life with technological innovation, and puts forward the corporate slogan of "let science and technology understand you better", so that product technology is closer to consumers, better serves consumers, and understands the needs of consumers. In terms of product research and development, Pentium Group has established a three-level R&D system, with enterprise research institutes, technology centers and quality research centers, as well as production technology departments constituting a complete enterprise R&D system of Pentium Group from industry cutting-edge research to new application technology research and new product development, and then to manufacturing process research. Among them, the Besturn Technology Center was recognized as the Shanghai Enterprise Technology Center and received government financial support; The Quality Research Center was rated as a nationally recognized laboratory. Over the past three years, Besturn has obtained more than 200 patented technologies for inventions, utility models, appearances, etc.
Shanghai Pentium Group has an excellent marketing team, innovative marketing concepts and a marketing network all over the country, and the channel construction is improving day by day. Now it has set up six marketing areas, developed more than 200 first-class agents, and has more than 3,000 retail terminals and more than 800 after-sales service outlets. At the same time, it has reached a strategic alliance and cooperative relationship with well-known home appliance chain enterprises and commercial supermarket systems at home and abroad. Among them: Wal-Mart, Carrefour, Metro, Gome Electric, Suning Electric, Five Star Electric, Yichu Lotus, RT-Mart, Century Lianhua, etc. Excellent channel resources and terminal network all over the country provide a strong market foundation for the expansion of Besturn.
To achieve the simultaneous growth of domestic and foreign sales is the strategic development goal of Pentium, the future overseas market will become the rapid growth point of Pentium, through the full expansion in recent years, the overseas market has shown a good momentum of development. The products are mainly exported to more than 20 countries such as the United States, Germany, Italy, Spain, South Korea, India and Vietnam.
In order to improve the management level and build an all-round competitive advantage, Pentium Group has built an enterprise information management platform in an all-round way, and successfully implemented ERP enterprise resource management system, PDM product research and development management system, CRM customer relationship management system, PCP collaborative office platform system, and HR human resource management system. The construction of informatization has enabled the management methods and means of enterprises to achieve a qualitative leap forward, and promoted the scientific and modern decision-making of enterprises.
In the future, Besturn will rely on innovative product design and advanced marketing concepts to achieve common value-added with the upstream and downstream value chain, while the management team and employees can reflect their self-worth and have expected reasonable returns. Besturn will rely on the three core competencies of brand, team and product to continue to promote the rapid growth of the enterprise and brand, and create fashionable and healthy small household appliances for global consumers.
Belonging to the Besturn GroupThe transfer of all the equity of the kitchen appliance business to Royal Philips Electronics Co., Ltd. (hereinafter referred to as Philips) has been approved by the relevant national ministries and commissions, and the relevant merger and acquisition completion has been completed on October 19, 2011.The sale of Pentium Group this time is rice cookers, induction cookers, electric pressure cookers, electric kettles, drinking water purification equipment and other related kitchen appliances business, and does not involve Pentium shavers, hair dryers, garment steamers and other personal care, home life products business. After the completion of the M&A project, Pentium Group and Philips will jointly own the "POVOS Pentium" brand, and each will operate the corresponding business within its business scope.
