Founded in 1901 in the United States, the world's leading brand in the field of razors and blades, joined Procter & Gamble in 2005, a professional supplier of shaving products, batteries and oral hygiene products
Founded in 1901 and employing 30,000 people, Gillette is a brand of Procter & Gamble, headquartered in Boston. When people think of "Gillette", they think of the best shaving in the world. Gillette razor products, which "master the beards of men all over the world", have a market share of up to 90% in the United States and more than 70% in the global market.
It is estimated that 1 in 3 men in North America today use the Gillette Edge III. razor. In 2005, it was ranked 15th in the world's trusted choice by Business Week, with a brand value of $17.53 billion.
founder
King C. Gillette, the founder of the Gillette Company, was a salesman for the Baltimore Bottle Cap Company. In 1895, Gillette came up with the idea of developing a new razor blade. After a few years of hammering, Gillette invented the discarded razor blade, which soon went into production. The first razor (with 20 new blades) was advertised in 1903, and a total of 51 pairs were sold that year. But until 1913, Gillette sold only 168 blades and 51 knife holders. World War I brought opportunities to the Gillette blade, and the war made the Gillette blade a "munition" that made the Gillette blade accepted by American soldiers who had never heard of doing it themselves and shaving their beards every day. After the war, the soldiers returned to their hometowns with it. In 1917, Gillette blades created a market of 120 million pieces sold, with a market share of 80% and 44 overseas branches. By 1920, about 20 million people were using Gillette razors and blades. In World War II, the Gillette Company still supplied a huge number of razors to the U.S. military as military supplies in the name of "labor army", so that millions of men in the world entered this market. Camp Gillette has finally achieved his dream of becoming super-rich.
develop
As a result, the Gillette Company achieved tremendous post-war development. In 1939, Gillette was granted exclusive broadcast sponsorship of the World Professional Baseball Series, a position he maintained until 1950. In later years, Gillette's name appeared frequently in horse racing, boxing, rugby and other sports competitions. In 1962, the company broke the record for the fourth time in a row, with sales of $276 million, net profit of $45 million, and a profit margin of 16.4%. In 1968, Gillette razors set an all-time record of 111 billion units sold.
2 downturns
After 1980, Gillette experienced two more obvious downturns are related to the small marketing force, and the rebound is also inextricably linked to the strengthening of marketing efforts. In January 2005, Procter & Gamble announced the acquisition of Gillette Company, and the entire transaction value is expected to be as high as 57 billion US dollars. The two companies will form the world's largest consumer goods manufacturer.
In its more than 100-year history, Gillette has created many industry firsts: razor holder (1946), double razor (1971), rotary head shaver (1977), spring shaver (1990) and "Edge 3" shaver. In December 2004, Gillette unveiled its newest razor, the Venus Vibrance razor for women.
U.S. market share
Since King C. Gillette, the "father of Gillette", created the world's first safety razor, through several generations of unremitting efforts and innovation, Gillette has continued to bring a variety of revolutionary products to the world, writing the history of men's razors. By 1917, the Gillette brand had reached 80% of the domestic market share, establishing its leadership in the field of razors. Since the beginning of the 20s, Gillette has gradually entered the international market and has rapidly grown into an internationally renowned brand.
Entering the Chinese market
Gillette has entered the Chinese market as early as 1998, and the quality and reputation of its products have been recognized by the majority of Chinese consumers. Gillette is a leading company in men's grooming, with products including razors, blades and other shaving aids. At the same time, Gillette is also a world leader in certain feminine care products, such as hair removal products. So far, in the Chinese market, the shaving products of the Gillette brand mainly include: Fengsu three series, super induction series, induction series, super slippery rotary series, super slip fixed series, Weifeng series, super blue Gillette double-sided series, flying eagle series, rhinoceros double-sided series, etc.; Gillette women's special knife holder, blade Venus, Gillette women's super induction series, etc. Personal care products mainly include: Gillette men's care series (before and after shave), Gillette shaving foam series, etc.
