Founded in 1954 in the United States, it is a pioneer in the study of pure natural skin care product ingredients, and a large enterprise that has developed a series of safe, efficient and mild products by using the advantages of pure natural ingredients

The AVEENO brand legend began in 1945 with brothers Sidney and Albert Musher. Driven by a strong curiosity, the two brothers continued to study the principles of matter and their interactions. They have always believed that medicine can bring long-term happiness to mankind. After partnering with the Mayo Dermatology Center in the United States, the brothers began experimenting with raw grains, one of which was oats, which have been known to soothe the skin since ancient times. After continuous experimentation and research, they finally developed a finely ground natural oat bath additive. Scientifically tested for 50 years, oats are effective on dry and sensitive skin. For more information, please visit our Natural Ingredients page.

All AVEENO body products contain natural oat extract. AVEENO will continue to discover and pioneer the secrets of skincare in nature's active ingredients.