Unilever (China) Investment Co., Ltd., Dove, founded in the United States in 1957, is a world-famous women's brand, the world's leading cleaning brand, a hair and skin care expert, a comprehensive enterprise integrating hair damage care series, shower gel, fragrance blocks and facial cleansing products

Dove, which has been in the beauty industry for nearly 50 years, is a world-famous women's brand and one of Unilever's premium brands. For more than 40 years, Dove has been advertising with real people. Just like Dove, the English name of the Dove, it is a name that symbolizes hope, happiness, peace, and all the positives.

Brand history

In 1957, Dove Beauty Scented Block appeared in the U.S. market. It promises women,

It doesn't dry out their skin like regular soap, and it does (it feels a lot like a body wash is gentle). As a result, a trusting relationship has been established between the Dove brand and its users.

In 1979, an independent clinical study showed that Dove Block was milder than all 17 major soaps. Therefore, dermatologists strongly recommended it, newspaper articles rushed to report, and friends told each other. A year later, Dove began its official medical program in the United States.

In 1999, Dove began its global rollout, which came to China in 2002. Today, Dove is the world's number one cleaning brand, sold in more than 80 countries around the world, with annual sales of more than 2.5 billion euros. Dove brings consumers an authentic and credible promise with its "simple and authentic beauty concept", and has consistently maintained this promise.

Dove has become the world's number one cleaning brand, sold in more than 80 countries around the world, with annual sales of more than 2.5 billion euros. Dove brings consumers an authentic and credible promise with its "simple and authentic beauty concept", and has consistently maintained this promise. Dove believes that the definition of beauty should not be limited to narrow standards, that each woman is a special being full of personality, and that true beauty exists in different shapes, figures, ages, and skin tones...... Dove, from its products to every action, is constantly committed to stimulating the potential of women's deep beauty, enjoying the process of pampering and pampering themselves, so that beauty can be truly presented.

In 2008, Unilever joined hands with Hunan Satellite TV to implant a number of its brand advertisements into the plot of Hunan Satellite TV's self-made inspirational comedy "Ugly Girl Invincible", which made them land in the Chinese market and break into the eyes of Chinese consumers, and Dove was one of them.