L'Oréal Paris launched the men's professional skin care series in France in 2004, providing a series of skin care products and shampoo products such as oil control, strength, moisturizing and anti-wrinkle, aiming to tailor professional skin care products for Chinese men

L'Oréal Paris Men is a professional skincare line for men launched by L'Oréal Paris in France in 2004, and in 2006, L'Oreal Paris Men Expert was launched in China, aiming to tailor professional skincare products for Chinese men. Since its launch, L'Oréal Men has provided three series of professional skin care solutions for Chinese men of different ages and skin types: oil control, energy and anti-wrinkle. At the same time, we continue to seek innovation and launch men's professional sunscreen and men's black tube BB products to provide more comprehensive care options for Chinese men.

L'Oreal Paris is the world's premier beauty brand! Inheriting the elegant French romantic temperament and taking the footsteps of cutting-edge technology and professional skin care, L'Oréal Paris, hand in hand with the world's popular "Hua Dan" with "starry", along the road of the king of multiculturalism, through a century-old century "time tunnel", constructs the beauty "Babylon Kingdom" of supreme technology. L'Oréal Paris, the all-round fashion explorer of the beauty world, constantly refreshes and leads the way in beauty "from the tip of the finger to the end".