Shiseido Liyuan Cosmetics Co., Ltd., Opalai AUPRES, started in 1994, Beijing famous trademark, Beijing famous brand, cosmetics enterprises founded by Shiseido and Beijing Liyuan Company
As a mainstream brand in the domestic cosmetics market, Opalai has opened image counters in more than 1,000 department stores across the country since it was introduced to the market in January 1994, and has maintained a high annual sales growth rate in recent years, and has won the crown of sales leader of similar products in the national market for consecutive years. The continuous rapid growth of sales has made Shiseido Liyuan Cosmetics Co., Ltd. the company with the best overseas sales performance of the Japanese Shiseido Group. Opalai has also become a leader in domestic cosmetics with its excellent quality, elegant image and high-quality service, and has been recognized by experts and consumers in various evaluations and tests.
In order to meet the growing beauty needs of domestic consumers, the company has taken the research and development of skin care products that meet the needs of the times and are based on the essence of the skin as the product function positioning, and in 2008, the "AUPRES/OPALAI" brand was comprehensively renewed, and OPALAI was reborn. In January 2012, the company launched the AUPRES Premium series, which is the result of eight years of stem cell research by Shiseido Research Institute, to the Chinese market, bringing a new "stem cell care" concept and series of products to millions of female consumers in China.
Shiseido Liyuan Cosmetics Co., Ltd. was established on December 9, 1991, as a joint venture between Shiseido and Beijing Liyuan Company, the company adheres to Shiseido's corporate culture concept of "high quality, high service, high image", and aims to introduce advanced technology and scientific management methods of Shiseido in Japan, and produce and operate high-profile and high-quality cosmetics to meet the needs of the Chinese market and the international market.
In 1993, the company established a factory in Beijing Economic and Technological Development Zone, and began to produce "AUPRES" series of cosmetic products with the assistance of Shiseido Research Institute in Japan, and took Beijing as its headquarters and established 21 branches in the country to be responsible for the sales of local and surrounding areas.
While achieving its business objectives, Shiseido Liyuan has not forgotten to strive to repay the society, actively participated in various public welfare undertakings, and has always regarded environmental protection as an important corporate responsibility, established an environmental protection policy, and implemented it for a long time.
Shiseido Liyuan Cosmetics Co., Ltd. will continue to adhere to the corporate policy of "high quality, high service, high image", with the purpose of satisfying consumers, establish a unique management mechanism, produce high-quality products, build a thoughtful service system, provide customers with a full range of services, and make unremitting efforts to build a first-class cosmetics company!
