Shanghai Jahwa United Co., Ltd., GF, started in 1992, is one of the earliest men's cosmetics in China, spanning the field of skin care/hair care/perfume, and is specially customized for Chinese men

As the only men's cosmetics brand in Shanghai Jahwa and the first men's cosmetics brand in China, Gaofu has been on the market as early as 1992. After repackaging and positioning, it has appeared in the Chinese market with a new attitude in October 2003.

Gaofu men's personal care products are always conveying a fashion message of life, galloping men's living space, dedicating themselves to improving men's quality of life, and constantly strengthening men's ideal goals.

Modern urban life not only requires men to be able to handle work with ease and have a career comparable to others, but also requires men to be able to care for their families and assume the dual responsibilities of career and family.

Husband men, in the face of life, they are calm, always remain calm, take care of themselves at the same time, can take on more pressure and responsibility, and truly control the mature man of life.

Gough's development history

In 1992, the first men's skincare brand was born in the Chinese cosmetics market.

1998-2000 Gough Classic Series and LEVIN Series were launched successively

In 2003, Gough brand invested heavily to invite international superstar Tony Leung as the brand image spokesperson; Repositioning, reinterpreting the Gough brand and successfully integrating all products.

In 2007, the core additive of the brand was launched

In 2008, according to the market development trend, Gouf once again integrated the product series, enriched the product categories, and highlighted the sense of product series and professionalism

In 2009, Gao Fu invited film and television superstar Louis Koo to be the brand spokesperson, presenting a more fashionable and youthful professional image of the brand

2010 The first to propose a 347-day full-cycle skin care plan for men from the perspective of photoaging, and launched the "Rongyao Anti-Wrinkle Essence Series"

2011 Pioneered carbonated skin care technology and launched the "Energizing Awakening Series"

2012 Integrate product line planning, subdivide products into four major sections: facial care, body care, hair care and fragrance, and launch the "UN product line red new packaging"