Founded in 1969, LVMH Group is a world-renowned cosmetics retailer, mainly engaged in skin care/makeup/fragrance products
SEPHORA, the world's leading cosmetics retailer, was founded in 1969 in Limoges, France, and joined the world's largest luxury group, LVMH in 1997. As of 2013, SEPHORA has 1,859 stores in 28 countries around the world. In April 2005, SEPHORA opened their first store in China in Shanghai.
SEPHORA was founded by Dominique Mandonnaud, who opened his first cosmetics store in Limoges, France, in 1969. At that time, beauty products were only sold at the counters of department stores, and there was no open free purchase. Under Mr. Mandono's design, his cosmetics store is not only a place to sell, but also a free playground for customers to visit, roam and explore the beauty. This sales model is very popular with customers. Following great success, Mondono opened a dozen new chains in 1979 and made his first presence in Paris, France, in 1988. IN 1994, THE STORE WAS NAMED AFTER SEPHORA, THE NAME OF MOSES' WIFE IN THE CANONICAL SCRIPTURES, A YOUNG WOMAN OF BEAUTY, WISDOM, COURAGE AND GENEROSITY, SYMBOLIZING ELEGANCE, HAPPINESS AND FREEDOM. This is in perfect harmony with the philosophy of a stylish and creative boutique.
The world of skincare
Skincare areas are classified by function, such as anti-aging, sun protection or anti-acne care;The latest skin care products, including brands that were previously only available at dermatologists, will be included in the list of skin care products.
a wide range of spa basics, plant-based products and well-being products;Hair care products, including shampoos, conditioners, and hair care products, will be grouped together;The men's and children's sections also have a complete range of skincare products;SEPHORA's new range of skincare, bath and body care under its own brand includes skincare products with amazing versatility, treatments with food essences, and a wide range of bath products.
The world of makeup
SEPHORA offers a wide range of make-up combinations for people of all face shapes and tastes: from classic to avant-garde, the number of brands is large enough to cover the entire color spectrum. And for the convenience of shopping, makeup is classified by brand.
Cosmetics are displayed in an open manner, giving customers full freedom to try and feel;A wide range of professional makeup tools, such as makeup brushes, manicure tools, hairdressing tools and accessories, as well as beauty tool boxes;Customers can not only get professional beauty advice at SEPHORA's makeup counter, but also choose their own cosmetics to let the beauty consultant create a new makeup look for you.Try our own brand, the SEPHORA collection includes colourful lip gloss, tiny nail polish, eyeliner and lip liner, liquid foundation and eye shadow, mascara and more.
The world of fragrance
The experience of buying a fragrance has never been more emotional: there are no decorations, just a dizzying array of fragrances from all over the world lined up against the wall – all in alphabetical order by name, divided into men's, women's and children's sections.
Each fragrance is available in a sample size that can be tried at will;SEPHORA's Beauty Consultants provide you with small samples for you to take home;SEPHORA offers one-of-a-kind exclusive products;SEPHORA's own fragrance brand also graces your fragrance stand with a dizzying array of classic fragrances.
Come and feel the feeling that haute couture is not placed behind a glass window, but in a wonderful open form that allows you to touch and try to your heart's content; Come and experience that every one of your senses is excited by the pleasant sounds, colors, and smells; Come and taste the shopping environment where you can explore, try and choose without any stress!
