Its cosmetics monopoly chain direct sales system is well-known in the industry, and it is a large-scale cosmetics franchise chain enterprise group in China
Yisha cosmetics franchise chain store is one of the large-scale cosmetics franchise chain enterprise groups in China.
In 1995, the decision-makers of Yisha cosmetics chain store entered the cosmetics industry with a strategic vision, a new business model and advanced management concepts.
Yisha has always adhered to the business philosophy of "brand, safety, professionalism, fashion, culture, scale and communication", market-oriented, relying on the chain network, relying on the scientific and rigorous management system and the foresight of the leader, and has developed and grown into a cosmetics monopoly chain direct sales system with advanced management quality and leading chain scale in China.
As of today, there are more than 90 directly operated chain stores of Yisha, and the chain network covers Beijing, Tianjin, Nanjing, Shenyang, Qinhuangdao and other regions. The sales performance has increased in progression, and the national chain network has shown a vigorous development trend. 2010 Yisha? The strategic integration of the two direct sales systems of Meicheng was successful, and the Meicheng chain store comprehensively upgraded the Yisha cosmetics franchise chain store and jointly built the first brand of cosmetics stores in China. Yisha has now developed into one of the most dynamic cosmetics franchise brands in the Chinese cosmetics market.
Yisha cosmetics franchise chain stores mainly deal in more than 10,000 kinds of skin care products, makeup products, perfumes and personal care products, including L'Oreal, Maybelline, Shiseido and Zhenbaidai. Adhering to the principle of common development and win-win benefits, Yisha has formed brand alliances with many well-known manufacturers at home and abroad by virtue of its advanced cosmetics professional chain operation format and strong sales capacity of chain network, and jointly built direct channels for production and marketing to achieve economies of scale.
At the same time of its own development, Yisha has never forgotten to give back to the society, actively support public welfare undertakings, fund women's causes, spring bud classes and hope projects, etc., and have held charity sales and large-scale breast disease screening activities for many times, establishing a good corporate social image in the minds of consumers. The company has successively won the title of Famous Cosmetics Store Trusted by China's Society, Demonstration Unit of China's Quality Journey, and National Urban Women's Civilization Demonstration Post. From 2007 to 2011, Yisha won the honorary title of "Top Ten Outstanding Franchise Stores of China's Daily Chemicals" for 5 consecutive years!
Accordingly, Yisha has achieved a stable dominant position in many aspects such as brand influence, product structure, regional scale, capital flow, market operation, operation and management, and has a strong development momentum and strong vitality!
