Shanghai Watch Industry Co., Ltd., Shanghai brand, founded in 1955, is a representative brand of domestic watch industry, mainly promoting multi-hand, open pendulum, running code and tourbillon series products, integrating development/production/sales of large-scale watchmaking enterprises
In 1955, China's first batch of fine horse mechanical watches were successfully trial-produced in Shanghai, opening a new era of Chinese watches. Since then, Shanghai brand watches, which have the same name as Shanghai, an international metropolis, have entered thousands of households, enriched the material life of the people, and become one of the "three major pieces" in the life process of a generation, bearing in mind the pace of development of the times.
In the last century, Shanghai brand watches, which insist on one thing a year and make progress every year, adhere to the enterprise spirit of "excellence", and have repeatedly won awards such as famous trademarks, excellent products, and appearance innovation. In 1986, the Shanghai brand thin watch won the National Silver Award, the highest quality honor award in the history of the watch industry at that time. By 1995, in the past 40 years, Shanghai brand watches have produced a total of 120 million watches, accounting for 1/4 of the country's total production, and paid a total of 5.2 billion yuan in taxes and profits, making great contributions to the country's economic construction and the increasing living needs of the people. It can be said that the Shanghai brand has a well-deserved title of "China's No. 1 watch".
In the new century, in the face of challenges from different international and domestic brands, the original Shanghai Watch Factory was reorganized into a company, namely Shanghai Watch Industry Co., Ltd., with the brand as the banner, the market as the guide, and the product as the core principle.publicThe company adopts the corporate governance structure that meets the requirements of modern enterprises, inherits the glorious tradition of Shanghai brand watches, and adapts to the world's trend of multi-functional automatic watches as a breakthrough, with an annual income of more than 5% of the development investment, and spends effort on doing fine, special and stronger, and continues to innovate on the fashionable, personalized and high-precision product platform, and has created 20 product patents and 12 special technologies, and has launched four series of multi-needle, pendulum, running code and tourbillon, 75 new products and more than 260 new styles. The formation of the domestic industry in the variety, complete specifications, product unique advantages, products from the sale to Hong Kong, Macao, Southeast Asia started, has successfully entered the North American and European markets. The total sales volume of the market has been in the top three positions in the domestic industry for many years, and it has always maintained the top profit in the domestic industry in terms of per capita profit, and has become a bright spot enterprise in the traditional timer industry that relies on product innovation and shows the brand.
In 2002, our company passed the ISO9001:2000 quality management system certification; Since 2002, our company has been recognized as a high-tech enterprise in Shanghai; From 2002 to 2006, the Shanghai brand watch series was rated as Shanghai famous brand products; In 2004, Shanghai brand multi-functional automatic mechanical watch won the gold medal of the 13th National "Spark Cup" Creation and Invention Competition. In 2008, the Shenqi aerospace watch movement developed by our company remembered the glorious moment of Chinese astronauts walking outside the cabin together with history; In 2010, Shanghai brand watches were awarded the title of "China Time-honored Brand" by the Ministry of Commerce of the People's Republic of China.
Entering the 12th Five-Year Plan, our company will adhere to the development path of innovation-driven and transformational development, continue to increase investment, and create the glory of the national brand.
