FIYTA (Group) Co., Ltd., founded in 1987, enjoys the reputation of "the king of Chinese watches", ranks among the world's aerospace watch brands, and is the flagship enterprise of Chinese watches
FIYTA (Group) Co., Ltd. was established on December 23, 1987, after years of hard work, has grown into a flagship enterprise of Chinese watches, is currently the only listed company in the watch industry, set watch research and development, design, manufacturing, sales as a whole, with the famous brand of "FIYTA" and the commercial brand of "Hengjili", the marketing network covers the whole country. In recent years, the company's business has grown rapidly, with a compound growth rate of more than 50% for many years, and the brand value has been rising.
Since its establishment, the company has adhered to the brand strategy, attached importance to technology research and development and new product research and development, has a municipal enterprise technology center and more than 100 patents, and participated in the formulation and revision of 4 international standards, 5 national standards and 14 industry standards in the watch industry. The "FIYTA Cup Watch Design Competition" jointly organized by the company and Tsinghua University has become one of the highest level competitions in the international design field. The space watch developed by FIYTA accompanied the manned spacecraft "Shenzhou 5", "Shenzhou 6" and "Shenzhou 7" to successfully complete the mission. "FIYTA" has become one of the world's top three aerospace watch brands.
Hengjili is a chain group specializing in the distribution and service of world famous watches under FIYTA, with strong financial advantages and good operating capabilities. At present, it has 115 chain stores across the country, and is a well-known watch sales chain brand with a unified trade name and the widest coverage in China. In recent years, Hengjili has adhered to the business philosophy of "integrity, standardization, professionalism and warmth", steadily and rapidly expanded the distribution network, greatly increased sales profits, and strengthened cooperation with international brands, and won the extensive support of Swatch Group, Rolex Group, Richemont Group, Sowind Group and various independent brands.
FIYTA has always attached great importance to the learning and growth of employees and the establishment of a learning organization, and has been awarded the title of "China's Best Employer of the Year" for three consecutive years in 2006, 2007 and 2008. The company continued to introduce advanced management tools such as Lean Six Sigma and Balanced Scorecard to improve organizational capabilities. FIYTA will continue to improve its international competitiveness and realize its vision of "building an international brand and becoming a global enterprise".
FIYTA History
In 1987, the whole era was making great progress, and Shenzhen, a coastal city, was at the forefront of integration and prosperity. Based on the understanding of profound culture and the dedication to the spirit of innovation, FIYTA started its own watchmaking tradition and interpreted the classic watch culture.
In 1990, China's first "never wear" carbide watch was launched, which was a major breakthrough made by FIYTA in the use of watch materials.
On June 3, 1993, FIYTA A and B shares were listed on the Shenzhen Stock Exchange at the same time. In November of the same year, FIYTA released China's first ceramic watch G/L905, the use of high-tech precision ceramics, which is more in line with the needs of humanized design
On June 27, 1996, FIYTA cooperated with football and named Shenzhen Football Club.
On December 2, 1997, FIYTA launched the "Century Storm" series of ultra-thin mechanical watches, taking the lead in applying 18K gold and high-grade crystal diamonds to watch production, leading a moment of luxury.
On December 16, 1999, FIYTA's third-generation watch masterpiece "Millennium Light" gold diamond watch was launched, representing the highest level of watchmaking technology and art in China at that time, and one of them was permanently collected by the Chinese History Museum.
In February 2000, FIYTA sponsored the Chinese gymnastics team to participate in the World Cup series, witnessing the glorious moment when Chinese gymnasts won the world.
On March 22, 2001, FIYTA continued to participate in the Baselworld Watch & Jewelry Fair in Switzerland, and co-unveiled and released the latest models with many international high-end brands.
In 2003, FIYTA took the lead in using the world's most advanced luminescence technology in China, autoluminescent tritium tubes. This light-emitting technology, which does not rely on any light source, can emit light independently for 10 years, and the brightness is 20 times that of ordinary luminous. In the same year, after rigorous testing by aerospace-related departments, FIYTA stood out from many brands and began to provide Chinese astronauts with watches for ground training and flight missions. In 2003, China's first manned spacecraft "Shenzhou 5" successfully traveled into space and returned, and Yang Liwei wore a FIYTA space watch.
On March 22, 2004, FIYTA was awarded in the first watch design competition. The award is given to those who have an extraordinary creative mind in the field of watch design. On April 5, 2004, FIYTA and China Youth Foundation jointly launched a large-scale charity activity of "Focus on the Future Moment" in Beijing.
On August 9, 2005, FIYTA became the designated watch for the 10th National Games, providing accurate timing services for the event. In 2005, aerospace hero Yang Liwei visited Russia and, on behalf of China's aerospace department, presented the FIYTA watch to the Russian Space Agency as a "national gift". In 2005, the Xtreme series accompanied the astronauts of Shenzhou VI to achieve a space flight of up to 115 hours and 32 minutes and a distance of about 3.25 million kilometers. In 2005, the FIYTA Aerospace Watch Commemorative Set was permanently collected by the National Museum of China.
In 2006, FIYTA became the special timing equipment for the 6th Asian Winter Games, fully supporting the 10 sports and 47 sports in the whole race.
In April 2007, the space reinforced titanium watch material was independently developed by FIYTA and applied to watches; On December 21, 2007, FIYTA's first tourbillon series launch event was held in Beijing.
On February 14, 2008, "FIYTA Night Love Strings", the internationally renowned violinist Ning Feng's Asian tour was grandly staged in Beijing; In May 2008, FIYTA won three CIDF awards: the gold medal for the inverted tourbillon, the excellence award for the square tourbillon, and the best design team award for the innovative design department; On July 4, 2008, FIYTA initiated the establishment of the "Watch Standardization Technology Alliance"; In 2008, the astronauts of "Shenzhou VII" completed China's first spacewalk, and the aerospace series "Skywalker" was its auxiliary timing equipment, which was worn outside the spacesuit; On October 20, 2008, the Shenzhou-7 spacewatch Skywalker watch "Through Time and Space, Travelers Without Borders" press conference was held in Beijing. The aerospace heroes and Yuan Quan, Shao Bing, Liu Yan and other guests participated in the experience trip; November 2008. The Shenzhou-7 Space Watch "Skywalker" Collector's Edition was auctioned at a high price at the Singapore press conference, and all proceeds were donated to the local children's foundation for charity.
In January 2009, FIYTA was a partner of the Chinese motorcycle team and competed in the 2009 Dakar Rally with its Extreme series watches. In March 2009, the opening ceremony of FIYTA Ningbo flagship store was attended by Sowers and other guests; In December 2009, Mr. Louis Koo, a Hong Kong star, signed a contract to become the image spokesperson of FIYTA; In 2009, FIYTA participated in the revision of the international standard for watches and clocks.
In the New Year of 2010, Extreme joins motorcyclists in the Dakar Rally, which starts from Buenos Aires and travels about 9,000 kilometers across the South American continent; In March 2010, FIYTA won the German Red Dot Product Design Award.
On May 11, 2011, Mr. Louis Koo, a Hong Kong star of "Happy Time", renewed his contract with FIYTA again; On October 28, 2011, Miss Gao Yuanyuan, a famous movie star, signed a contract to become the image spokesperson of FIYTA
In February 2012, FIYTA completed the first international exterior plane blockbuster shooting in Milan Gao Yuanyuan wore FIYTA watches to attend Milan Fashion Week; On March 2, 2012, the launching ceremony of FIYTA Member Club was launched; On March 8, 2012, FIYTA participated in Baselworld for the twelfth consecutive year, becoming the only brand from China to enter the No. 1 International Brand Pavilion. On June 18, 2012, FIYTA brought China's first female aerospace watch to Dunhuang, the source of China's ancient flying legend. In this place where the Chinese dream of flying in China originated, the first space women's watch was unveiled; June 10, 2012 - The release ceremony of the FIYTA Shenjiu aerospace series ground training watch was launched in Shenyang, and the fashion artist Huo Siyan attended the release of the watch;
On June 18, 2012, FIYTA brought China's first female aerospace watch to Dunhuang, the source of China's ancient flying legend. In the place where the Chinese dream of flying in China originated, the first female space watch was unveiled.
March 2, 2013 FIYTA "Dream at Your Fingertips" Excellent Photography Exhibition and Photographer Series Watch Appreciation Meeting; On April 25, 2013, FIYTA entered the No. 1 International Brand Pavilion of Baselworld for the third time. On May 23, 2013, FIYTA held a grand contract renewal ceremony in Sanya, announcing that it would continue to work with its brand spokespersons Louis Koo and Gao Yuanyuan to write the story of time and continue to write the legend of time. On October 30, 2013, the first FIYTA "Time Medal" Photographer Award Ceremony was successfully concluded in Xishuangbanna.
