Founded in 1995, Yierkang Co., Ltd., one of the top ten brands of leather shoes, is mainly engaged in the research and development, production and sales of leather shoes, casual clothing and its ancillary products
Ilcon Co., Ltd. is a leading footwear brand enterprise in China. Founded in 1995, it was upgraded to an enterprise without a regional name in 1999, formed an enterprise group in 2001, and completed the shareholding system reform in 2011. Headquartered in Qingtian, Zhejiang, it has three wholly-owned subsidiaries: Fujian Yierkang Sporting Goods Co., Ltd., Yierkang Shoes (Shanghai) Co., Ltd., and Yierkang Guangdong Leather Products Co., Ltd.
The company is mainly engaged in the research and development, production and sales of leather shoes, casual clothing and its supporting products, and is a well-known leather shoe brand enterprise in Zhejiang Province, a major leather shoe province, and a key backbone enterprise in China's leather industry.The company adheres to the business philosophy of "establishing the city with quality and rejuvenating the enterprise with science and technology", regards intellectual property rights as the core competitiveness of the enterprise, actively promotes R&D and scientific and technological innovation, and has 1 provincial enterprise technology center and more than 70 technical patents.
The company adheres to the road of branding, implements the famous brand strategy, implements the monopoly chain, and divides the country into more than 30 sales areas and opens nearly 4,000 sales outlets.Doing a good job in beautifying people's lives with products and running a good business to benefit thousands of households is the unremitting pursuit and unswerving belief of Yierkang people.
Brand Interpretation:
Meaning: It is will, intention, will. The will of the Ilcon brand is for our market, for our customers, for our employees, and for our society. It embodies a kind of people-oriented, people-oriented values.
Er: In the old saying for you. You are our customers, our employees and your relationship with me. It reflects the attitude of Ilcon brand affinity, just like the Ilcon brand has friendly products, friendly prices, and friendly market relationships.
Kang: It is the "intention of your health, your well-being, your Kangning, and your Kangtai" advocated by Yierkang, which reflects an atmosphere. For customers, Ilcon provides a healthy and comfortable consumption experience; For employees, Ilcon provides a positive and happy working environment. So the atmosphere is a kind of harmony.
To sum up, the brand concept of Ilcon is "people-oriented, affinity, harmony", which is also the spirit of Ilcon. Here, people are standing in the perspective of an individual, conveying a kind of values; Affinity is to stand in the perspective of a group and a team, creating an atmosphere; Harmony is from the perspective of society and even the natural world, reflecting the realm of the brand.
