Fuguiniao Co., Ltd., founded in 1991, is a well-known trademark in Fujian Province and a popular high-end shoe brand in China, mainly engaged in the research and development, production and sales of men's and women's leather shoes, men's business casual wear and leather goods and other related accessories
Fuguiniao Co., Ltd. ("Fuguiniao" or the "Company", together with its subsidiaries, the "Group") is a well-established major footwear manufacturer, distributor and well-known business casual menswear seller. The company is mainly engaged in the research and development, production and sales of men's and women's leather shoes, men's business casual wear and leather goods and other related accessories. The business scope covers brand operation, design and development, procurement, production and sales.
The company mainly manufactures and sells products under the well-known Fuguiniao brand, creating a diversified product portfolio. Founded in 1991, Fuguiniao began producing men's leather shoes in 1995 and expanded its production line to women's shoes in 1997. On the basis of making full use of product advantages and brand awareness, the company has been selling a variety of business casual men's wear, such as suits, pants, jackets and shirts, as well as leather accessories such as belts, bags, suitcases and wallets under the Fuguiniao brand since 2011. The diversified product portfolio makes the company stand out and occupy a dominant position in the Chinese footwear and apparel market.
More than 20 years of brand management experience has created the company's professionalism. Two other brands, "AnyWalk" and "FGN", were successfully launched in 2010 and 2012 respectively. FGN brand products are targeted at consumers aged 25 to 40 years old, offering mid-to-high-end men's and women's leather shoes; The "AnyWalk" brand is aimed at the fashionable age group of 16 to 35 years old, offering men's and women's fashionable casual shoes. Promoting a diversified product portfolio under different brands has enabled the company to reach a wide range of customers and enhance its competitiveness in the market.
According to the latest fashion trends and customer needs, the company is committed to manufacturing high-quality, comfortable, market-leading footwear and men's wear products; Each product department and brand has a dedicated research, design and development team. The company's designers have won many national awards in footwear design, such as the first prize of the National Leather Shoes Design Grand Prix and the special prize of the China Leather Design Grand Prix.
The company's extensive sales and distribution network covers more than 30 provinces, autonomous regions and municipalities directly under the central government in China. With the increasing demand for personalized products and the development of e-commerce business in China, the company also sells some products through large-scale group buying and third-party online shopping platforms. The company always adheres to the business tenet of "innovation and development, quality for survival, management for efficiency", and is constantly committed to improving product quality and design and research and development level, and maintaining brand honor. The company will make unremitting efforts to become the most influential fashion brand enterprise in China.
