AOKANG AOKANG

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Aokang brand introduction

AOKANG logo

Founded in 1988, it is a well-known trademark in Zhejiang Province, a well-known leather shoe brand operator and retailer, and a private footwear enterprise integrating business/leisure/sports/fashion and other styles

Zhejiang Aokang Shoes Co., Ltd. (hereinafter referred to as "the company") is China's leading leather shoe brand operator and retailer, after 29 years of development, has now become China's largest private footwear enterprise, is the Beijing 2008 Olympic Games leather products supplier, in 2017 Aokang brand value reached 19.318 billion yuan. The company was officially listed on the A-share main board of the Shanghai Stock Exchange on April 26, 2012. According to the information released by the National Bureau of Statistics, the company has ranked first among the top ten enterprises in China's industrial industry for five consecutive years.

The company has established two R&D centers and three manufacturing bases, with four self-owned brands, including Aokang, Pharmaron, Beauty and Red Firebird, and successfully acquired the brand ownership of the famous Italian brand Wanli Weide in Greater China, forming a vertically integrated business model. In 2015, Aokang joined hands with Skechers, the No. 1 fashion sports brand in the United States, to enter the sports sector and launched a new business model - integrating Aokang's own brand, Aokang agency brand, international sports brand and other brands, integrating business, leisure, sports, fashion and other styles, including shoes, clothing, leather goods, bags, bags and other full categories and brands of AOK-MART collection stores, with a one-stop shopping experience to win the market opportunity again.

The company adheres to the policy of "integrity management, quality first". The company has also been awarded the "National Quality Award", "CCTV China Best Employer of the Year", "Zhejiang Provincial Government Quality Award", "High-tech Enterprise", "Zhejiang Green Enterprise", "Zhejiang Province's First Green and Low-carbon Economy Model Enterprise", and "China's Top 100 Green Companies" for four consecutive years.

In the face of the rapid development of global economic integration, the company has always adhered to the corporate vision of "100 years of Aokang, a global brand", shouldered the corporate mission of "serving human progress", and adhered to the core values of "integrity, innovation, people-oriented, and harmony", and made new and greater contributions to the development and prosperity of social economy on the way forward.


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