Founded in 1991, Li Ning (China) Sporting Goods Co., Ltd. is a professional badminton brand under Li Ning and a provider of large-scale sports and outdoor equipment
In 1989, Fujian Shishi Kaisheng Sports Equipment Factory was established, showing the prototype of Kaisheng.
In 1991, the Kaisheng brand was founded, and the creative concept of the brand logo came from the weapons of the Middle Ages, which was composed of two sets of rich and graceful blade lines, which had a competitive appearanceand the punch of the battle, which complements the sporty nature of the brand.
In 1993, Kaisheng's first all-carbon racquet series: PRO888 and PRO808 were launched. Kaisheng has become a leading brand in domestic badminton production and R&D. In the same year, Kaisheng productionThe product officially passed the approval of the Chinese Badminton Association and became the official auction of the national competition.
In 1996, Kaisheng products began to be officially sold to Hong Kong, Malaysia, Indonesia and other countries. At present, in addition to Asia, the footprint of the Kaisheng brand has stepped into Europe, Australia and Americas.
In 1996, the Olympic gold medal coach and the uncrowned king of badminton - Mr. Tang Xianhu, officially endorsed the Kaisheng brand. At present, Kaisheng has become Kai with the TSF series of Tang Xianhu LifeAmong the most classic product series, TSF300 has helped Wang Yihan and Chen Long to reach the top of the world championship.
In 1997, Kaisheng began to sponsor the first provincial professional team: the Fujian Provincial Badminton Team. Next, they sponsored the Xiamen team, the Hunan team, the Liaoning team, the Beijing team,Qingdao team and many other provincial badminton teams representing the highest level in China.
In 1998, Kaisheng began to sponsor the main players of the Chinese youth badminton team, and in 2000, Kaisheng officially sponsored the Chinese youth badminton team, and in the same year, the Chinese youth badminton team made the envoyHe used Kaisheng equipment to participate in the 5th World Youth Badminton Championships, won a big victory, and won all the championships. As a result, the Kaisheng brand has attracted a lot of attention in the international badminton community.
In 2005, Kaisheng successfully renewed the contract with the Chinese national youth badminton team, which indicates that the Kaisheng brand will continue to cultivate more for the national team with its own technical strengthReserve talent.
On July 6, 2009, Kaisheng brand was officially merged into Li Ning Group, China's No. 1 sports brand, and became a member of Li Ning Group's multiple brands, which marked Kaisheng productsThe card has entered a new stage of development.
