It is a Chinese sports brand with international influence, a famous trademark in Shanghai, a drafting unit of sporting goods industry standards, mainly engaged in table tennis/badminton/weightlifting equipment, and an enterprise engaged in sports protective gear/sports shoes and clothing/small fitness equipment/various venue equipment and other sports goods
Double Happiness is one of the few sports brands in China with international influence.
In 1959, Rong Guotuan won the men's singles championship of the 25th World Table Tennis Championships (World Table Tennis Championships) for China, and in the same year, Beijing won the right to host the 26th World Table Tennis Championships. "The use of Chinese equipment in international competitions held by China" has become the dream of Chinese. In the same year, a full set of table tennis equipment that meets international standards, including tables, balls, and referee equipment, was designed in Shanghai and obtained the certification and approval of the International Table Tennis Federation.
1959 is the 10th anniversary of the founding of the People's Republic of China, as the 10th anniversary of the founding of the People's Republic of China and the commemoration of the first world championship of the Rong Guotuan, it was named "Double Happiness" by Chinese Premier Zhou Enlai, using the traditional Chinese double happiness pattern as a trademark, and the English literal translation is DOUBLE HAPPINESS. Two years later, the 26th World Table Tennis Championships used Double Happiness equipment. Double Happiness, thus becoming the first sports brand in China to enter the top competition.
The genes of "top competitions" and "top athletes" have been present throughout Double Happiness's history. Since 1959, Double Happiness has been appointed as the equipment supplier for 12 World Table Tennis Championships, including the upcoming 2011 and 2012 World Table Tennis Championships. In the past decade, Double Happiness has covered almost all major table tennis events, including the three major table tennis tournaments: the World Table Tennis Championships, the World Cup, and the Olympic Games. Major international table tennis events such as the ITTF Pro Tour and the Asian Cup all use Double Happiness table tennis tables or table tennis balls as event equipment.
In another area of expertise – weightlifting – Double Happiness also has a long history and accolades, having been used in two World Weightlifting Championships since 1985, as well as other continental weightlifting championships in Asia, Africa and the Americas, as well as the 2008 Beijing Olympics. There are only five brands in the world that have this kind of qualification to enter the top weightlifting events.
Double Happiness has officially entered the field of badminton since 2003, and within a short period of time, Double Happiness 101 badminton has been approved by the International Badminton Federation (IBF) for use in professional badminton competitions at the international level. Since 2005, Double Happiness has continuously become a supplier of equipment for top badminton tournaments such as the Masters and China Open. In 2006, Double Happiness became a partner of the Chinese national youth team, and world champion Gong Ruina also endorsed Double Happiness badminton equipment. In 2010, Xia Xuanze and Zhang Ning, the head coaches of the men's and women's teams of the Chinese badminton national team, were the spokespersons of Double Happiness badminton equipment
Among Chinese sports brands, Double Happiness is the only brand to enter the Olympic Games for four consecutive years, starting with the 2000 Sydney Olympics, Athens and Beijing until the 2012 London Olympics. In 2000, Double Happiness's 38mm table tennis ball became the ball used in the Sydney Olympics, the first time a Chinese brand was accepted by the Olympic Games, and eight years later at the Beijing Olympics, the range of Double Happiness equipment changed from a single table tennis to table tennis, weightlifting and badminton.
In the field of table tennis, Double Happiness represents the supreme honor. There are nearly 200 table tennis world champions in China, almost all of whom have an indissoluble relationship with Double Happiness, or use a full set of table tennis rackets or use a base plate and rubber to reach the highest hall of table tennis. Among them, those super-first-class table tennis players, since 1961, Xu Yinsheng, Li Furong, Zhang Xielin, Rong Guotuan to Cai Zhenhua, Jiang Jialiang, Deng Yaping, Kong Linghui, Liu Guoliang, Wang Liqin, Wang Hao, these players who can enter the table tennis Hall of Fame have a strong double happiness complex behind them.
The biggest secret to being favored by the best tournaments and players is the innovation of sports equipment that matches the latest sports technology and trends. For every major event, for every individual technical innovation, Double Happiness will provide unique equipment. As early as the 26th World Table Tennis Championships in 1961, it was designed to facilitate the observation of the surrounding audience on the four sides of the scorer, and the rainbow-shaped table tennis table and supporting facilities that appeared in the 2000 Table Tennis World Cup broke the dull shape design of the table tennis table and became the classic shape and trend of the world arena. Almost all of the 32 kinds of Double Happiness equipment in the Beijing Olympics are innovative designs, such as automatic lifting referee chairs controlled by referees and photoelectric automatic ball dispensers for badminton. In 1996, Double Happiness independently undertook the ITTF Big Ball Project, which promoted the advent of the 40mm table tennis big ball era four years later, and Double Happiness became the international standard setter for 40mm table tennis.
For players, the quality of personal equipment greatly affects the performance of skills. Everyone is looking for the best equipment for them and let it help them reach their full potential. The downwind baseplate and red double happiness long rubber used by magician Zhang Xielin are undoubtedly a legend, and the 08 and 032 baseplates in the sixties and seventies of the last century swept the whole of China and became the classic baseplate of China's direct shooting fast attack play. The emergence of PF4 rubber has become the guarantee for Chinese table tennis to enter the arc ball technology in the 80s. In 2000, it solved the problem of control, rotation and speed Ping Pong. It has become the most effective weapon of the Chinese army in the era of table tennis entering the big ball. The bottom plate of the king of Crazy Biao provided stability for Wang Liqin's vigorous fighting, and Wild Biaohao allowed Wang Hao to win the first world championship. NEO's package solution has given the Chinese Legion new strength in the inorganic era.
Double Happiness has the best table tennis equipment R&D facilities in China and independent badminton equipment and weightlifting laboratories. Realize motion simulation and analysis, and explore the law of the relationship between equipment and technology.
Today, as the drafting unit of China's sporting goods standards, the chairman unit of the International Table Tennis Manufacturers Association, and the chairman of the China Table Tennis Manufacturers Association, Double Happiness has excellent standard development and formulation capabilities in the industry. The international standard for 40mm table tennis balls, set by Double Happiness; The national standard for table tennis equipment is mainly formulated by double happiness. Every year, Double Happiness adds more than 40 patents and inventions, such as inventions represented by "one-piece badminton racket handle" and "Xuanling" badminton racket, and technical secrets represented by "Crazy Biao".
From table tennis to weightlifting and badminton, they are all strong sports in China, and Double Happiness undoubtedly represents the most cutting-edge technology in these sports. Double Happiness has the largest market share of table tennis equipment in the world and China. In China, the market share is about 25%, and the use rate of Double Happiness products in the Chinese national team has reached 80%. 70% of global tournaments use Double Happiness table tennis. In all regions of China, double happiness table tennis and badminton equipment can be easily purchased. Europe, Japan and Southeast Asia are the key regions for Double Happiness sports products.
Since 1995, the "Double Happiness" brand has won the title of Shanghai Famous Brand Product for consecutive years, in 1998 it was awarded the "Shanghai Famous Trademark", in 1999 it was awarded the "Famous Protection", in 2004 and 2007, it has won the "China Famous Brand" of table tennis and weightlifting, and in 2005, Double Happiness passed the ISO9001:2000 quality management system certification.
Born in 1959 until 1996, the four Shanghai sports enterprises with the right to use the Double Happiness trademark merged, completely getting rid of the era of planned economy, the Double Happiness brand began to operate in a unified manner, rapid development, since the 2000 Sydney Olympic Games, this development is particularly prominent.
In 2008, Double Happiness established a strategic partnership with Li Ning, and the rapid development of Double Happiness has embarked on a new stage, and in the next five years, Double Happiness will become the first international brand of table tennis and the most professional sports goods brand in China.
"Strong sports build a strong brand", this is the brand development path of Double Happiness, and it is also the road to the internationalization of Double Happiness as a Chinese sports brand.
