Bershka, founded in 1998 in Spain, is a sister brand of Inditex Group and ZARA, which is mainly based on sexy routes, and its young and avant-garde and street-like design style is favored by young consumers

Bershka was founded in 1998 as a new brand of the Spanish Inditex Group.

In the face of an increasingly demanding public, Bershka has established itself as a fashion benchmark and has consolidated its brand image with 100 stores in just two years; Today, 18 years later, Bershka has more than 1,000 stores in more than 70 countries and accounts for 9% of the Group's total revenue. Bershka has a sales area of more than 455,000 square meters. The company's business includes design, manufacturing, distribution and fashion sales in stores.

Bershka's stores are known worldwide for their prime location and exquisite architecture. The store has carefully divided the spacious and trend-setting display cabinets, from the display windows to the arrangement of the goods inside. In each city, Bershka stores are located in the best business districts and are located in the most prominent locations in major shopping malls. Bershka often chooses unique buildings that are then renovated by its architecture studios to fit its brand image and ideas.

Bershka's target group is mainly young people who like new things, who are familiar with the latest trends, passionate about music, social networks and emerging technologies.

The Bershka store has its own space for a variety of different product lines. In each Bershka women's, BSK and men's sections, these products are placed according to their respective styles, from casual clothing to sports, from basic styles to fashion items.