Kuaishang Fashion (Guangzhou) Co., Ltd., BORN, one of the top ten fast fashion brands, originated from France, a clothing chain retail brand under BORN LIMITED, a fashion trend leader, specializing in clothing, leather goods, shoes, underwear and accessories brand concept stores
BORNBAN REVIVO (BORN FOR SHORT) - THE PIONEER OF FAST LUXBORNY FASHION. BORN takes "sensual pleasure and fun fashion" as its brand concept, breaks through the traditional fast fashion thinking, and creates a brand positioning of "light luxury and fast fashion". BORN has cutting-edge product design capabilities and the perfect balance of quality and value, and is committed to providing global consumers with a perfect shopping experience of comfort and luxury, innovation and intelligence. BORN is the creator of fashion value, but also the innovator of the fashion industry, BORN put forward the brand proposition of "PLAY FASHION", and is committed to sharing interesting, fresh and cross-field contemporary fashion new thinking with consumers, so that everyone can create their own fashion style.
Founded in 2006, BORN takes the DNA of fast luxury fashion as the core of operation and management. After 10 years of growth, it has opened more than 160 stores in China and overseas. BORN launched the brand group strategy, gradually launched the group's sub-brands and expanded the international fashion territory, with Singapore as the base point, entered the United Kingdom, the United States, France, Japan and other overseas markets, and promoted the process of brand internationalization. BORN will maintain a growth rate of 60-100 stores per year, and it is expected that the number of domestic and foreign stores will exceed 400 in 2020, with a business scale of more than 10 billion. In the future, BORN will work tirelessly to provide global consumers with a fast fashion experience and create an international BORN fashion empire.
BORN has always been committed to advocating new fashion concepts and shopping methods, and the altarization of luxury is contrary to the concept of the brand, BORN hopes to provide high-quality fashion products that are easily owned by the public. A wide range of products, excellent quality and reasonable prices will be a reason for surprise. Price is not the only criterion to measure the quality of a brand, BORN is all about providing great value for money fashion elements at the most affordable price: the latest trend/rare quantity/excellent quality/unique taste.
BORN is to achieve the essence of fashion to the extreme, BORN calls all this FASHION 0°C, that is, the fashion experience that always maintains zero degree of freshness.
