GAP Cover

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GAP brand introduction

GAP logo

Founded in 1969 in the United States, it is a trend-setting international fast fashion brand, starting with a series of jeans, a professional business dedicated to the design/production/sales of clothing and accessories, and advocating bold/simple/authentic fashion culture

Gap (Shanghai) Commercial Co., Ltd. is a wholly-owned subsidiary of GAP in China.

GAP: The world's largest clothing retailer and casual fashion giant. Founded in 1969, Gap is the world's largest clothing retailer founded by Danglo Fisher. Many consumers of all ages are fans of its products. In addition to the high quality, the price is also affordable. This has led to the continuous expansion of GAP and the clothing market in the United States and even the world.

Product Features:

GAP was born in the United States and became a fashion choice for American teenagers. GAP brings people a casual temperament, which allows unrestrained American youth to enjoy nature and live comfortably. GAP's most classic design is still the jeans collection that was carried forward despite the setbacks when the GAP brand was founded. That feeling of not being tied down has been pursued by the younger generation around the world.

Product category:

Gap Inc. of the United States is a global leader in specialty retailing, and its products mainly include clothing and accessories for adults, women, children and babies. In addition to sales in the United States, Gap has thousands of locations around the world.

Management philosophy

Gap applies RFID technology to inventory management and tracking of apparel, and electronic chips are installed on each garment in the production process using garment tags as carriers. These labels store electronic information such as the style, size, color, and intended destination of the garment. With real-time tracking of goods, Gap has dramatically improved the efficiency of all major aspects of Gap's thousands of stores around the world, from production and distribution to inventory control.

Management mode

In inventory management, the size and specifications of all inventory apparel can be managed and classified by using the ID number Gap of the electronic tag. As soon as the shipment order is received, the company's employees can immediately know the exact location of the garments of the required specifications by reading the device. RFID technology eliminates the element of human error and eliminates the need for visual reading, making inventory management easy and fast. At the same time, the delivery time and inventory control are optimized to minimize the delivery error rate. Gap also uses an RFID tracking system to effectively manage the point of sale. The label of every Gap apparel is tracked by the system, whether it is placed in a box in a warehouse or on a shelf in a mall.

According to statistics from relevant departments, Gap has increased its sales by 20% since it applied RFID technology to effectively track and manage clothing.


This brand introduction page is provided with graphic information PP1006003 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer

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