
A&F旗下,面向青年男女的高端休闲服饰品牌,主打南加州慵懒海滩冲浪风格,年轻人喜爱的高性价比Fast fashion品牌
霍利斯特(Hollister Co.)品牌,一般称“Hollister”,或简称HCO,海鸥。是United States高端休闲服饰品牌A&F (Abercrombie Fitch) 旗下的一只副线品牌,Hollister面向青年男女,力求体现出南加州海滩冲浪风格,采用相对A&F更平价的材质,相应的Hollister的价格也较A&F低一些。
In July 2000, under the concept of Laid-back California Surf Lifestyle and a brand story that fascinated shoppers even more, Hollister Co. was founded in 1922 by J.M. Hollister in SoCal.
Hollister Co. began internationalizing in January 2006 and expanding into Canada and the United Kingdom, and today has more than 500 stores worldwide. The Hollister store is decorated in a typical California beach house, and the staff is full of handsome young guys and beautiful women, all dressed in flip-flops and Hollister casual clothes.
虽然Hollister服饰跟主牌A&F差异不是很大,但凭借着不同的品牌定位和市场沟通,成功的创造区隔市场,赢得了不少10代年轻人的喜爱,在国内的香港,台湾等地备受年轻人的喜爱。