Founded in 1865, it is a leading brand in the American baby and children's clothing industry, known for its thoughtful and meticulous design of subtle details, mainly baby series/sets/baby and children's light clothes and pajama series

Carter's is a leading brand in the U.S. baby apparel market, with more than 10 Carter's products for every child born in the U.S. Our designs are based on a heritage of quality and innovation, and it is this philosophy that has earned us the trust of every generation of families.

We integrate this heritage into every detail of our products to help mothers easily solve their baby's dressing problems and make them more comfortable and convenient to wear. We keep pace with the times, and we pride ourselves on helping families like yours with innovative products and creating advanced ways to buy.

Over the course of more than 100 years, Carter's has earned accolades for thoughtful and subtle details, gloves to protect babies from self-scratching, and button-down necklines on shoulders that make it easy for mothers to dress their babies – and while we've grown countless times more than we started, we've remained true to the philosophy that has earned us the trust of generations of families.

Our Philosophy

We believe that childhood is a celebration and that children bring love and joy to our lives, and these inspirations inspire us to design colorful prints and playful cartoon characters. We celebrate children's childhood by providing them with innovative design, superior quality, and convenient ways to shop.

Trust Carter's attention to detail and excellence so you can focus on what really matters: cuddling, snuggling, giggling and babbling with your little one, all the little happiness that makes our lives beautiful.