Zhejiang Semir Garment Co., Ltd., Balabala, a well-known fashion public children's clothing brand in China, focuses on casual/fashion/sports/healthy urban style, and integrates the design, production and sales of a series of children's clothing

Founded in 2002, Balabala Children's Wear Brand is a fashionable children's clothing brand with an international vision.

Balabala advocates the brand concept of "childhood is not the same", providing children with both fashionable and practical children's clothing products, suitable for different occasions and activities, so that children can enjoy a beautiful and comfortable childhood.

Balabala products have fully covered the clothing, children's shoes and accessories categories of children aged 0-16. Balabala focuses on the consumer shopping experience, providing a variety of professional fashion products in a one-stop retail space, and continues to create a wide range of consumer value with rich choices and value for money.

Through a deep insight into children, Balabala put forward the slogan "Childhood is not the same". In the world of Balabala, every child is different, and it is the nature of children to be mischievous, quirky, and playful.

"Balabala" is positioned as a children's clothing brand for urban families, with children's life culture as the core, with the corporate mission of "enriching children's beautiful life and opening up the world of free growth", advocating the new growth concept of "free and unrestrained" children, the unique brand concept and brand culture have attracted widespread attention from consumers, and the advertising slogan "childhood is not the same" has been familiar to many consumers. Brand personality: full of joy, colorful, free.