Comfortable/safe/exquisite children's clothing brand, mainly engaged in mid-to-high-end children's clothing business, products cover two categories: large children's clothing and small children's clothing

Shenzhen Anel Co., Ltd. is a self-owned brand clothing enterprise independently developed and designed, mainly engaged in mid-to-high-end children's clothing business, and owns the "Annil" children's clothing brand. With the theme of "different comfort", the company pursues high-quality fabrics and comfortable experience, and is committed to providing comfortable, safe and exquisite children's clothing products for the majority of children's consumers. The company's products cover two categories of children's clothing and children's clothing, including tops, coats, pants, skirts, down jackets, home wear and other children's clothing products.

The establishment of the company's own brand "Annil" can be traced back to the "Anil Children's Store" founded by the founders Cao Zhang and Wang Jianqing in 1996. After nearly 20 years of entrepreneurship and innovation, the "Annil" brand has won wide market recognition with its high-quality and environmentally friendly fabrics, simple and novel styles, comfortable and generous product characteristics, and has developed into a well-known children's clothing brand in China.

As of 2015, the company has established 1,545 stores across the country, with more than 340,000 members, and the company has established online sales channels on many well-known domestic e-commerce platforms such as Taobao, Tmall, Vipshop, and JD.com.