Founded in 1980, Yilian Fashion (Shanghai) Co., Ltd., a subsidiary of South Korea's Yilian Group, is a casual clothing brand rooted in the traditional culture of New England, USA, and is famous for its classic monochrome plaid shirts

THE E· Founded in 1980, LAND GROUP started as a women's apparel business, adhering to the spirit of "creating value for customers", E-Love Group has developed into Korea's largest fashion retail group, and has gradually expanded into an international enterprise with a full range of services in the six core areas of "clothing, food, housing, leisure and happiness".

Yilian in China

China E-Love Group (E· As an important part of the globalization strategy of Yilian Group, LAND CHINA was established in 1994 and is headquartered in Shanghai. After more than ten years of continuous innovation rooted in the local area, the group has more than 40 brands and more than 7,000 stores in more than 100 large and medium-sized cities across the country. Since 2010, China E-Love has successively introduced retail, catering, tourism and other business divisions, and its core business has continued to expand, becoming a leader in the transformation and innovation of China's fashion retail market.