Spain Inditex Group, Sa La Commercial (Shanghai) Co., Ltd., founded in 1975 you Spain, a well-known brand of European fast fashion model, the world's largest fashion retail company, in the industry enjoys the reputation of "fashion apparel industry benchmark".
IN 1975, APPRENTICED AMANCIO ORTEGA OPENED A SMALL CLOTHING STORE CALLED ZARA IN A REMOTE TOWN IN NORTHWESTERN SPAIN. Today, the once little-known ZARA has grown into a leading global fashion apparel brand, with a presence in 86 countries and regions around the world, and the number of stores has reached 1,808.
The ZARA brand way can be said to be an alternative in the fashion apparel industry, creating a unique way between the traditional top apparel brands and mass apparel to create a precise fashion model. As Precise Fashion has become a mainstream format in the fashion industry, the ZARA brand has also been highly respected, with some calling it "the Dell computer of the fashion industry" and others calling it "the Swatch watch of the fashion industry". As a company that leads the trend of the future, ZARA has become a benchmark in the fashion industry.
As a leading brand in the Precise Fashion model, ZARA has a prominent reputation and huge profits, which can really be described as "fame and fortune", and ZARA has clearly become a model of a profitable brand. The history of the rise and fall of great brands in different economic eras tells us that the rise of a great brand often lies in the high degree of compatibility between its brand spirit and the overall spirit of the times and the deep needs of consumers. This is the interpretation of ZARA's profitable brand model that has been invincible and successful in the world.
Group Profile
Inditex是西班牙排名第一，并于近年超越了美国的GAP、瑞典的H&M成为全球排名第一的服装零售集团，2005年其全球的销售额67.41亿欧元，销售数达4.29亿件，纯利润8.03亿欧元。截至2006年6月它在全球64个国家和地区开设了2899家专卖店，旗下共有8个服装零售品牌，包括ZARA、Pull and Bear、Kiddy's Class、Massimo Dutti、Bershka、Stradivarius、Oysho、ZARA Home，ZARA是其中最有名的品牌。ZARA创于1975 year，目前在全球72个国家拥有1757家专卖店（自营专卖店占90%，其余为合资和特许专卖店）。尽管ZARA品牌的专卖店只占Inditex公司所有分店数的三分之一，但是其销售额却占总销售额的70%左右。
Inditex is the world's largest fashion retailer with more than 4,600 stores in 76 countries across Europe, the Americas, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 enterprises engaged in textile and garment design, production and sales and other related businesses.
