Shanghai British Model Garment Co., Ltd., Etam Egger, headquartered in Paris, France, the first opened in 1915 in Germany, internationally renowned fashion women's clothing brand, its casual series WeekEnd is widely popular with young girls
The first retail store under the name "ETAM" opened in Germany in 1915, and by 1928, the chain network had grown to Paris, and from this base, it gradually became a famous women's clothing chain in France and Europe. In 1982, there was already an ETAM store in Paris, and based in the world's most famous fashion capital, it has gradually become a famous women's clothing chain in France and even Europe. ETAM has become the most familiar and affectionate brand for young French girls with its fashionable style and moderate price, and ETAM's underwear is the first and largest popular women's underwear chain in France.
Chinese market
At the end of 1994, the French ETAM Group set up a branch in China, Shanghai British Model Garment Co., Ltd., and opened its first store in Shanghai in January 1995. In the past five years, the company has learned from the successful experience of ETAM in France, and effectively combined the characteristics of the Chinese market, especially the sales outlets have been changed from the form of stores to set up counters in well-known shopping malls, so that ETAM has become a well-known brand in the country. In 1998, ETAM's casual series WeekEnd was launched, emphasizing the wearability and comfort of clothing in leisure time, so as to better comply with the fashion trend of world fashion. Every season of ETAM and WeekEnd have a lot of surprises for consumers who love "it". The design department based in Shanghai uses French fashion intelligence and senior designers to launch a series of clothes with different stories as the theme.
Style:The city-based ETAM continues to be simple and smooth lines, using popular and comfortable fabrics, and adapting to the trend of casual formal wear, with the cross-matching of fabrics of different textures, so that you can walk out of the office and shine in the office building.
Style:ETAM emphasizes a slim fit, with exquisite details such as drawstrings, sequins, embroidery, and prints to create different styles of young girls.
Fabric:Lightness, thinness, and softness have become the main themes of fabric popularity.In spring and summer clothing, sandy large printed fabrics, cotton linen, etc. have been well used; The autumn and winter clothing is mainly based on coated fabrics and chemical fibers and pure wool with a good drape and feel.
Egger brands
Yi Nian:Yi Nian, formerly known as MY Clothing Co., Ltd., was acquired by Egger in September 2010 and officially became Egger's brand series, which is mainly sold to Asia and Southeast Asia, such as Japan, South Korea, India, Malaysia and other places, using advanced process fabric PIT technology, which greatly saves costs and is cost-effective, and has become a popular brand series of clothing for Japanese and Korean women.
Etam:Believing in femininity, femininity and individuality, elegance and dazzling, ETAM blends fantasy and creativity to provide a new chic urban look for women who crave it all. (Brand keywords: elegant, charming, feminine)
Etam Weekend:Glamorous, poetic, and innocent, ETAM Weekend is a mix of styles and pops that are meant to be a mix of mash-ups and absolute romance to the end. (Brand keywords: girly, romantic, sweet)
IS:Comfortable, casual and fun, kawaii quality, full of poetry. ES is the youngest product line in the ETAM Group's history. Focusing on young women between the ages of 18 and 25, we deliver products that are full of vitality and school spirit. (Brand keywords: fun, cute, campus)
Etam Lingerie:时尚内衣，充满甜美和趣味。 Etam Lingerie了解女性对舒适与精致的要求。混搭少女&舒适，怀旧&复古，甜美&诱惑，他们个性迥异，风情万种，从1916年开始，Etam Lingerie始终使他们的忠实伴侣，女性的秘密生活成就了Etam Lingerie的历史。（品牌关键词：甜美，俏皮，新鲜）
Like:In order to meet the fashion requirements of China's growing young men, EHomme opened its first store in 2007. EHomme illustrates the new urban fashion culture, with cool gestures and tasteful urban dressing, blurring the boundaries between fashion and formal wear. EHomme has won the trust and loyalty of Chinese fashion men (brand keywords: fashion, urban, personality)
E&Joy by etam：艾格集团推出了新的牛仔品牌，E&Joy by etam在设计中改写设计潮流，为中国时尚消费者度身打造，自由的引用各种元素，E&Joy by etam追求个性的表达。 雅致与街头，E&Joy by etam混搭了魅力潮服和都市装扮，大胆与自由，E&Joy by etam定位了不羁与斑斓的色彩，都会与创意，E&Joy by etam融合了T台与生活，呈现了容易穿着的系列设计。（品牌关键词：魅力，自信，表现）
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Unbridled punkism:Metal chains, fine leather, black, tight-fitting, these are the key words that appear again and again in the designer's creative inspiration, and they skillfully combine these elements to make it more vibrant, more passionate and full of feminine features. They break the framework of inspiration and forge an egopunkism that takes the whole autumn from being monotonous.
Ancient 60S Wind:This fall, the retro trend will once again sweep the world, with loose tops, pop-inspired patterns, and skinny denim everywhere trying to create a side of young women who want to express their individuality. Egger weekends are inspired by the '60s, independence, individuality, vintage.
Knights from England:Gold accessories, metal studs, signs of pacifism, double-breasted coats, neat long coat trench coats. Everywhere shows the handsomeness of chivalry, charming. This handsome inspiration breaks through people's simple understanding of British style in the past, and embodies a unique detail design in the plain, making the whole story unique and breaking the cookie-cutter British plot.
Mizuki Youth:Denim blue, beige, with lake blue, white, brown, or brown, black mix, pink, with brown, pink; The fabric is made of jacquard denim, cotton brocade, wool/cotton blend, through-embroidery, printed cotton, striped cotton, rabbit hair, TR/spandex. Coupled with the floral pattern with a sense of nationality, the retro details have evolved into a fashion language, showing a fashionable and elegant feminine style. In the details, the use of clear layers of ethnic embroidery, local (neckline, cuffs, etc.) crochet use, as well as lacing and fraciled pleats.
Modern City:The large pieces are camel-colored, gray-blue; The fabric is mainly made of blended materials with bright silk, fake leather, cotton brocade, T/R plaid cloth, lace, polyester/viscose/spandex, pigskin velvet, stripes, and stripes. The small pieces are beige, pink orange, brown and powder blue; The fabric is made of striped stretch cotton, oily cloth, cotton/rabbit hair, color dot yarn, wool, cotton ammonia, mohair/bright silk, brushed cloth, and gold silk cloth. Finished with stripes, checkered prints, stripes prints. The style emphasizes simple and capable appearance and smooth lines, to create a modern urban modern girl image with the spirit of the 60s. Wide belts are used for details, knitted threads, knitted and woven fabrics.
